Straight outta Bermy, a CPA and MBA goes big into Web3
Bermuda-raised Stephanie Alexis Smellie is kicking up a storm as a Web 3.0 adviser, business development executive, entertainment X tech thought-leader and speaker.
Born to Jamaican parents, but raised in Bermuda, Ms Smellie is not just making noise, she is getting noticed by those that matter in her world — the next generation of the internet.
BFF — which bills itself as a community for the crypto curious — just splashed on her in the front of their weekly round-up of the best insights, interviews and opportunities in Web3.
The multi-hyphenate MBA earned her CPA at 21 after attending the University of North Carolina at Chapel Hill to study Business Administration, the article says.
Off to Wall Street for Deloitte and Deutsche Bank as an accountant, Ms Smellie used spare time to casually audit the entertainment and sports scene, helping her realise that music was her true passion.
The mid-twenties crisis pivot saw her chase an MBA at the University of Pennsylvania’s Wharton School of Business, then turn to an internship at Sony Music, where she got on the fast track to a career marrying music and tech.
BFF highlighted how she chose to study in the land of start-ups during her MBA experience, and how that Silicon Valley experience helped shape her determined decisions.
Perhaps precipitated by a number of Bay Area coffee house meetings, Ms Smellie is quoted: “It was kind of life-changing for me because I was hellbent on not going back to consulting, investment banking or anything like that.”
From her MBA, to consulting for Under Armour and working with superstar pro-baller and NBA perennial champion Steph Curry and other athletes, she kept pushing the envelope.
She worked with iHeartMedia in business development and partnerships and began doing deals with top companies like Amazon to integrate artificial intelligence with Alexa.
The article said: “Then, one day — seemingly out of the blue — Smellie got a LinkedIn message from a Spotify recruiter who had gotten her name from an executive who name-dropped Smellie to take over his role.
“That executive was from one of the many coffee chats during her time in Silicon Valley. It was a time of coming full circle and reaping dividends from her efforts and caffeine consumption during networking.
“A few months into her role as head of creative partnerships at Spotify, the global pandemic began. Artists could no longer go on tour or make money in the traditional sense.
“Smellie decided to get creative. She initiated a deal with PayPal and other peer-to-peer providers to launch a feature called ‘Artist Fundraising Pick’ where consumers could go to the artist page and donate to their favourite acts directly.
“She also negotiated another major deal to bring e-commerce capabilities from Shopify to Spotify so that artists could sell merch and digital goods. Smellie was changing the name of the game for creators and partnerships.“
She took a job with Dapper Labs as VP of content and entertainment partnerships, helping corporate partners stategise to unlock their Web2 and Web3 goals through the Flow blockchain.
Now living in Miami, she is supporting, promoting, helping Black entrepreneurs in Web3, especially creators.
Ms Smellie is an in-demand Web3 adviser consulting across a number of platforms and start-ups. She advises on how to transition from Web2 to Web3.
But she is also launching a database of developers, artists and designers in the Black community with the right skill sets that make it easy to recommend talent.