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Spirits giant Bacardi is to launch a bid to connect with millennials. And the firm has appointed a new global millennials manager to nurture young talent and keep the firm’s brands relevant to younger people. Now Nim de Swardt, 30, is aiming to get t...

A pop-up store set up by drinks giant Bacardi has raised a massive $30,000 for charity. Now Bacardi firm will tomorrow present anti-substance abuse charity Cada with the cash raised from the sales of a special limited edition rum sold in Bermuda to m...

Akiko Maeda has notched up a first at global drinks giant Bacardi. She has become the first head of fashion at the firm, and she aims to create a fusion of premium drinks and high fashion to boost the company’s brand portfolio. “I get to cut across a...

Global drinks giant Bacardi has notched up a hat-trick with US women. Three of the firm’s products — Bacardi rum, Grey Goose vodka and vermouth Martini — have won “Women’s Choice” awards in the US. Bacardi North America regional president Peter Carr ...

Drinks giant Bacardi has bought up a Swiss-based rum maker. Bermuda-based Bacardi has bought Banks Rum, a premium series of blends founded in 2010 by master blender Arnaud de Trabuc. The award-winning Banks range, which features two main rums as well...

Two people have been taken to hospital after being injured at Bacardi’s headquarters on Pitts Bay Road, Pembroke. Bermuda Fire and Rescue Service responded to an emergency incident at about 12.20am. Sergeant Russann Francis said: “We responded to an...

Global drinks giant Bacardi threw a party last night for the Island to celebrate the firm’s 50 years in Bermuda. Hundreds gathered at the iconic company HQ on Pitts Bay Road as the firm, still family owned, marked the occasion and looked to the futu...

Global drinks giant Bacardi is to set up a new marketing “centre of excellence” in Bermuda. The Bermuda centre of excellence is one of two, with the other being based in London. The Island operation will be headed by Mauricio Vergara, the chief marke...

Global drinks giant Bacardi yesterday celebrated its 50th year on the Island with the launch of a special limited edition Bermuda rum. President and CEO of Bacardi International Jacques Tortoroli unveiled Bacardi Reserve — a reincarnation of a compa...

Bermuda-based Bacardi has been named one of the most reputable companies in the world by prestige business magazine Forbes. The firm, founded in Cuba, but based in Bermuda since the 1960s, was placed 90 out of 100 in the RepTrak listings — a three pl...

The marketing chief of Bermuda-based Bacardi has been listed as one of the top in his field in an international awards scheme run by professional magazine Advertising Age. Chief marketing officer Dmitry Ivanov has made the magazine’s “40 under 40” li...