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Bermuda has suffered an “identity crisis“ when attracting tourists to the island, according to one industry head. Jamari Douglas, the vice-president of marketing and communications at the Bermuda Tourism Authority, was quoted in an article in the Bos...

New Yorkers are getting treated to the sights of Bermuda in 3-D over the bustle of Times Square as the Bermuda Tourism Authority continues its “Lost Yet Found” campaign. The giant screen over one of the world’s busiest locations features imagery desi...

With the World Cup heading toward its denouement, an American sports and entertainment intelligence platform has highlighted the extent of marketing support for Major League Soccer, including participation by the Bermuda Tourism Authority. SponsorUni...

A “call to arms” to rebuild a crucial economic pillar was made by the interim head of the Bermuda Tourism Authority at the opening of the island’s first industry summit in two years. Tracy Berkeley vowed accountability and commitment from the BTA – b...

The interim head of the Bermuda Tourism Authority has welcomed today’s abolition of the controversial Travel Authorisation form, claiming that it will “make travel to Bermuda seamless again”. Tracy Berkeley, interim chief executive officer of the tax...

Visitor arrivals are still heavily down on pre-pandemic levels, according to the latest statistics. Figures released by the Bermuda Tourism Authority show that there were 52,000 air arrivals in the third quarter of this year – down from almost 90...

Vance Campbell said today he was looking forward to being consulted on the appointment of a new chief executive for the Bermuda Tourism Authority. The Minister of Tourism was asked at a press conference when he expected the successful candidate for t...

Plans to give the tourism minister greater powers of discretion over relief for developers of hotels, restaurants and attractions could lead to “mess-ups”, the One Bermuda Alliance has insisted. Cole Simons, the OBA leader, warned against the move af...

Bermuda’s eco-friendly outlook is being used to lure visitors back to the island from the UK and continental Europe, travel chiefs have said. The Bermuda Tourism Authority said it was carrying out a push into the British market after having a “fluctu...

The Bermuda Tourism Authority has named new vice-presidents of experiences, operations and finance after a series of internal promotions. Tashae Thompson has been promoted to the position of vice-president of experiences, Jakai Franks has been named ...

The Bermuda Tourism Authority is seeking to extend the existence of a Front Street visitor hub that cost $1.3 million and was due to be removed next February – less than four years after it opened. It got the go-ahead in 2017 for a structure made of ...

The Bermuda Tourism Authority has refused to share the job advertisement for its vacant chief executive position — or say how many internal applicants have applied for the six-figure salary post. The publicly funded quango said last month it would fi...