The island’s Cup Match holiday has been used by the Bermuda Tourism Authority to attract visitors to St George’s.

A BTA spokeswoman said the organisation, in partnership with the Ministry of Tourism and Transport and with the sponsorship of Norwegian Cruise Lines, was offering “A Taste of Cup Match” events this month.

Glenn Jones, of the BTA said: “With funding support from our friends at Norwegian Cruise Lines, we were able to start Cup Match early in St George’s.

“It’s working out well for our visitors, who can experience Bermuda’s summer traditions literally coming alive.

“History is always the headliner in St George’s, given the Unesco World Heritage Site designation, but the pick-up cricket game in Kings Square with former Cup Match captain Clay Smith and a new train-trolley tour to St George’s Cricket Club have been the highlights for me.

“On the tour, Kristin White, an East End entrepreneur, and Neil Paynter, the St George’s Cricket Club president, have been exceptional cultural ambassadors for our visitors.”

The event, held on Mondays and Wednesdays, includes a tour designed to highlight the historical significance of Cup Match and its roots in the emancipation of Bermudian slaves.

Guests also take a trolley tour to the cricket club, this year’s venue for Cup Match, and are given a tour of the ground.

Visitors get the chance to try out Crown and Anchor — playing with chips instead of money — and get Family Centre ribbons to support their chosen team, which also boosts Family Centre funds.

Candy-Lee Foggo, the secretary of the Corporation of St George, said: “The streets have a festive atmosphere, now decorated with Cup Match colours and pole banners featuring Cup Match legends. We have some retail stalls in the square and buskers playing throughout the Olde Towne.

“With food samples from local restaurants offering a taste of authentic Bermudian fare and Ashley’s Lemonade with her refreshing drinks, there’s something for everyone.”

The Cup Match tours are available from 10am to 2pm and island residents are also welcome to join in the festivities in St George’s in the lead-up to next week’s Cup Match holiday.

• For more information, visit the BTA Visitor Services Centre on York Street, St George’s, between 10am and 4pm