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About $2m in Bermuda Tourism Authority contracts announced

Mega yacht docked outside of Hamilton Princess (Photograph by Blaire Simmons)

A plan by a global media company to bring dozens of young entrepreneurs to Bermuda is expected to go ahead this year after it was scrapped in 2021.

A notice published in the Official Gazettesaid the Bermuda Tourism Authority had signed a $271,000 contract with Forbes for its magazine’s “30 Under 30” residential programme.

The contract had a start date of December 1, 2021 and is scheduled to finish on March 30.

A spokeswoman for the BTA said more details on the event would be released later this month.

It was revealed last year that Forbes had planned to bring about 75 people linked to its “30 Under 30” list for a month-long residency at the Hamilton Princess Hotel last March.

It is understood that an invitation was sent to people in a chat group on the Slack messaging app, but a spokesman for Forbes later said they had decided not to move ahead with the conference.

The BTA said last January that the event would have “followed rigorous protocols consistent with Bermuda’s well-regarded pandemic management – group size limits, bubbled participants, rigorous Covid-19 testing and diligent contact tracing”.

Forbes released the 2022 edition of its 30 Under 30 list of young entrepreneurs last month.

The list included Kaelyn Kastle, a Bermudian musician and a principal member of all-Black entertainment and arts collective Colab Crib.

The contract was one of several published in line with legislation, worth a combined $1.98 million.

Other contracts included a $350,000 contract with US marketing agency Proverb for a brand research study, $250,000 for promotion of the island in the PGA Magazine between March 2020 and February and $200,000 for advertising on Trip Advisor between March and December last year.

The BTA also signed a $150,000 contract with travel booking company Expedia for a co-op media plan, a $120,000 contract with UK PR company Hills Balfour for UK and European marketing and a $100,000 contract for media placement and sponsorship of the BDA Triple Crown Billfish Championship.

The notice also listed a $118,000 contract with telecoms firm Bluewave for wi-fi between 2021 and 2024, a $179,820 contract with link for internet services between 2019 and 2022 and a $121,500 contract with Simpleview for marketing training, development and support.

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Published January 06, 2022 at 7:52 am (Updated January 06, 2022 at 7:50 am)

About $2m in Bermuda Tourism Authority contracts announced

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