Residents are being invited to become tourism ambassadors to cater to “an influx” of visitors during this year’s peak season.

The Bermuda Tourism Authority is launching a series of ‘Lunch and Learn’ sessions to provide residents with information on the latest marketing trends and consumer insights obtained from visitor exit surveys and focus groups.

A BTA spokesperson said: “Throughout 2023, the BTA will offer several sessions that will equip residents with the knowledge needed to tackle Bermuda’s tourism industry. Tourism in Bermuda can only flourish with the buy-in and support of its residents.”

The luncheon series is aimed to provide best practices to the community to effect positive change and tourism development.

Tracy Berkeley, the authority’s interim chief executive officer, said: “Local Involvement continues to be a strategic pillar for the BTA as defined within the national tourism plan.

“The Lunch and Learn Series was developed as a result of the feedback received from attendees of the 2022 Tourism Summit.

“With tourism being vital to our economy, it is important that we include Bermuda’s residents to showcase how they too can be part of our evolving industry.”

The 2023 Lunch and Learn Series will be held in BTA’s Bermuda office over the next five months, with the first session on standards and training being held tomorrow, Thursday, February 9.

Further sessions will be held on March 16, April 20, May 18, and June 15.

The session will have limited capacity and participants are encouraged to reserve their seats quickly.

All are welcomed to join, including tourism industry professionals, entrepreneurs, creatives, and anyone looking to gain a better understanding of the BTA’s pathway to market Bermuda as an alluring top of mind destination.

To sign up for a session or for more information, click here. The Bermuda Tourism Authority website can be found here.