The Bermuda Tourism Authority is encouraging visitors to book trips to Bermuda this month as part of its annual Pink Sale promotion

The Bermuda Pink Sale, the island’s biggest hotel and air sale of the year, launched on December 19 in collaboration between the BTA, the Bermuda Hotel Association and BermudAir.

The sale, which concludes on January 30, offers discounts of up to 35 per cent at participating hotels including the St Regis Bermuda Resort, the Hamilton Princess & Beach Club, The Loren at Pink Beach, and Cambridge Beaches Resort and Spa, valid throughout 2026.

Jamari Douglas, the vice-president of marketing, PR and communications at the BTA, said: “By encouraging early bookings and travel throughout the year, the sale helps support local businesses, jobs and the wider tourism economy, while keeping Bermuda visible and competitive in key travel markets.”

It has been promoted through travel booking websites and online video platforms including YouTube, reaching people in Bermuda’s key destinations planning holidays.

The campaign has also been bolstered by public relations activities, social media, e-mail newsletters and advertising including taxi-top displays and digital video placements.

A BTA spokeswoman said: “Dedicated webpages for US, Canadian and UK travellers make it easy to find offers and book trips directly, helping ensure Bermuda remains visible during the busy winter booking period.

“Travellers booking through the Pink Sale will find plenty to look forward to throughout the year, from major sporting events such as the Chubb Bermuda Triangle Challenge to popular culinary celebrations like Bermuda Restaurant Weeks.

“Seasonal highlights also include wellness experiences, sailing and water sports, cultural traditions, art and music events and national celebrations that reflect Bermuda’s heritage and community spirit.”

As part of the promotion, BermudAir is offering 20 per cent discounts on flights from all of its gateways across the US and Canada, while those booking BermudAir holiday bundles with hotel stays can receive even larger discounts.