Representatives from Bermuda’s tourism industry took part in a networking opportunity as part of the Northeast US Roadshow this month.

The Bermuda Tourism Authority, in partnership with local hotels and BermudAir, attended events in Boston, New York City and New Jersey from March 10 to 12.

It said that the collaborative project enabled industry representatives to engage with high-value media organisations, influencers, travel advisers and event planners in markets with strong airlift.

“This roadshow demonstrated the strength of Bermuda’s tourism industry working together,” said Michael DeCouto, the BTA’s chief sales and marketing officer.

“By presenting a unified, premium destination message in-market, we strengthened key relationships and positioned Bermuda as both aspirational and accessible, particularly in a time when proximity and ease of travel matter more than ever.

“We’re especially encouraged by the level of collaboration that made this possible. Seven tourism stakeholders, including our hotel partners and Bermudian-based airline BermudAir, came together to showcase the breadth of experiences available on the island.

“That kind of partnership is essential as we continue working to drive visitation and build year-round demand for Bermuda.”

The roadshow welcomed more than 200 attendees.

Local participating partners included Azura, BermudAir, Cambridge Beaches Resort & Spa, Fairmont Southampton, Grotto Bay Beach Resort & Spa, Hamilton Princess & Beach Club, and Newstead at Belmont Hills.