An organisation hopes to paint Bermuda blue this week to raise awareness of road safety.

Pain into Purpose Bermuda was formed by the classmates of 16-year-old Kijani Burgess, who died after a collision at the West End on January 13, 2020.

The group encouraged people to wear blue, write with a blue pen or perform a random act of kindness for Sea of Blue Day on Friday.

Antoinette Burgess, Kijani’s mother, discussed this year’s theme, “Everyone’s life matters on our roads.”

She said: “What we’re focusing on is businesses, schools and the community as a whole to commit to action, even a lunchtable discussion about their driving habits, and also remember those who have died or been severely injured on the island’s roads.”

Ms Burgess established the Kijani Burgess Dream Award scholarship in memory of her son.

Pain into Purpose raised more than $2,400 to support those who lost family members on Bermuda’s roads in 2025, but the organisation will not be hosting a tag day this year.

Instead, funds will be raised through schools and businesses participating in Sea of Blue Day activities.

A statement from the group said: “The impact of losing even one life on our roads is devastating.

“These tragedies affect families, friends, first responders and the wider community.

“Sea of Blue Day serves as both a memorial and a call to action, asking each of us to consider what changes we make to save lives.”

The statement added that performing a kind act in memory of someone who died or was injured in a road crash helps families to “transform their grief into purpose and healing”.

Pain into Purpose encouraged all motorists to ensure vehicles are safe for the road.

People were urged to avoid driving if fatigued or impaired, minimise distractions, always wear seatbelts, and adhere to traffic laws and speed limits.

• Sea of Blue Day participants can tag photos on social media @Pain IntoPurposeBermuda or hashtags #PainIntoPurpose and #PainIntoPurposeBermuda