RUBiS rebrands service stations across the Island

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  • Rebranding: Irvin Dill, Maurice Outerbridge and Kevwon Richardson at a new-look RUBiS service station

    Rebranding: Irvin Dill, Maurice Outerbridge and Kevwon Richardson at a new-look RUBiS service station
    (Photo by Akil Simmons)

  • New look: RUBiS rebranding

    New look: RUBiS rebranding

  • RUBiS rebrand: Kevwon Richardson inside a RUBiS service station

    RUBiS rebrand: Kevwon Richardson inside a RUBiS service station


All of the Island’s Shell service stations are being rebranded as RUBiS.

The RUBiS Group purchased Shell’s assets in Bermuda in September 2006 and renamed the company RUBiS Energy Bermuda. At the time of the sale, RUBiS and Shell signed a trade mark license agreement which permitted the stations to remain Shell branded for five years.

David Rose, general manager of RUBiS Bermuda, said that the RUBiS rebranding, which began in late June, is scheduled to be completed by end of August.

Although the Shell brand will disappear after 60 years, Shell will continue to supply RUBiS Bermuda station network with its fuels.

RUBiS customers will also continue to get the same service from its dealers and staff, while all of the gas stations will have a fresh, brighter look.

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Published Aug 2, 2011 at 8:25 am (Updated Aug 2, 2011 at 8:22 am)

RUBiS rebrands service stations across the Island

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