The billion dollar on-line shopping business is set to get even bigger and a Bermuda-based company is the reason behind it all.

Witchity Capital Corp. unveiled their `klick2talk' product on Tuesday at the Voice Europe Show at London's Olympia conference centre.

Kelley Fritz, CEO of the company, explained that the new product would enable Internet shoppers to talk live with someone if they need on-line assistance.

In order to be connected, customers would click a special `klick2talk' button that would appear on the website. Through doing so, the operator receiving the call would be automatically connected to the webpage of the customer.

The operator would be able to enter information directly onto the page, and also take customers to a completely different page to show them other products or perhaps a better way of fulfilling the function they need. All this would be carried out as the operator remains speaking to them through either a headset or speaker on the computer.

"This is the most advanced voice of the Internet (VOIP) product in terms of ease of use,'' Mr. Fritz said. "We are definitely leading the way in this technology and have a patent pending.'' "That VOIP is free, makes our klick2talk even more attractive to vendors because there are costs involved with having an 800 number,'' he added. "From the customer's point of view, there are no additional costs and shopping becomes easier.'' Mr. Fritz said the product was well received at the Olympia three-day trade show and was confident that it would be very profitable.

"We had the most attractive booth and had an overwhelming response. We are certainly going to do well from this and that is good,'' he said.

The product is currently in trials with Caribbean Call Centres, a Barbadian company that expressed an interest in using it. "We just want to make sure there are no bugs in the system and the best way to do that is to actually use it,'' Mr. Fritz said.

Witchity Capital Corp. will market klick2talk to the call centre industry -- a segment which is growing rapidly with the advent of the Internet.

"I think Bermuda would be an ideal place to set up a call centre,'' he said.

"It would create between 400 and 500 jobs and as VOIP is now legal in Bermuda, there is nothing preventing someone from doing that.'' Resident in Bermuda about four months out of the year, Mr. Fritz a Canadian by birth, said he specially chose to headquarter his company on the Island because of its "benign political and fiscal policy''.

"Premier (Jennifer) Smith is doing a great job attracting e-commerce business. I am certainly very comfortable doing business there and I think the Government is doing an exceptional job for people like me, making the Island an attractive and comfortable place to work.'' Ready for the market, Mr. Fritz said he expected klick2talk to be on websites by December.

Certainly its advantages could boost on-line Christmas sales significantly.