A campaign to raise awareness about critical health issues is being hailed a success.

The SnapFacts initiative offers the public “bite-size” facts about everything from obesity to HIV.

The occasionally controversial campaign is the work of the Bermuda Health Council, who said it aimed to educate the public without overloading them with too many statistics or jargon.

A new fact is produced every two weeks and circulated to the organisation’s stakeholders and government staff — about 7,000 people now see them.

“The purpose of SnapFacts is to disseminate information about health-system trends to the public, but in bite-size pieces that are easily digestible so people can take it in,” said Dr Jennifer Attride-Stirling, chief executive officer of the Bermuda Health Council.

“We’re very keen that the facts offer something new. One highlighted that nearly half of Bermuda’s adults don’t know if they have HIV.

“We’ve long known that only half of adults have been tested, but this is a different and more impactful way of saying it.”

The initiative is proving popular although a fact about drink-driving sparked controversy and attracted a few complaints after revealing that those with a higher education are more likely to drive when over the limit.

“That wasn’t a palatable message, but it’s a fact,” Dr Attride-Stirling said.

The campaign, which launched in February, is now trying to expand to reach a wider audience by running SnapFacts in The Royal Gazette starting later this month.

“We are reaching people and there has been a good response — hits on our website and Facebook page go up when the SnapFacts go out,” Dr Attride-Stirling said.

“I would love to see them on the backs of buses but that’s not on the agenda due to costs right now.”