will.<a href="http://i.am" target="_blank">i.am</a> sings for Oprah
LOS ANGELES (AP) Will.i.am is singing out in movie theaters for Oprah Winfrey’s new cable venture.
Starting yesterday, a song written by the Black Eyed Peas member is being heard as part of nationwide theatre advertising for the OWN channel.
The song, titled “Own It”, is part of the new channel’s marketing campaign and will be the theme song for a talent show on OWN. The song “Own It” also is a bonus track on the newly released Black Eyed Peas album, “The Beginning”.
Winfrey’s cable network will launch on January 1. Its full name is OWN: Oprah Winfrey Network. A joint venture of Winfrey’s Harpo Inc. and Discovery Communications Inc., it will replace the Discovery Health channel.