A group of entrepreneurs have teamed up to launch a gallery selling all of their wares under one roof.Gavin Kennedy, Julie Webb and Janet Perinchief, who were all vendors at the Rubber Tree Market in Warwick, joined forces to set up the Waterfront Gallery at Heron Bay Plaza, Southampton earlier this month.Mr Kennedy runs Unique Flash Drives, a business specialising in flash drives and mobile phone accessories, while Ms Webb owns JMW Fashions, a ladies clothing and accessories enterprise, and Ms Perinchief operates Baby Shower World, offering a range of baby fashions. The new gallery also houses Smitty's Gog on Fashions and carries several lines from Sidekicks, a sports shop in Washington Mall.The trio decided they had had enough of braving the bad weather and when the opportunity became available to move into their own place at a reasonable rent they jumped at the chance.With a combined 10 years of experience hawking goods at the Rubber Tree, they took their know how and a lot of their customers with them to start up the new venture.“We just started off with a table hawking our wares,” said Mr Kennedy.“I think it came to a point where due to the weather conditions and having to unload, set up and pack away, and despite the fact that we were all doing really well, we wanted to find a new home.”Taking over the premises, which was formerly a lawn mower repair shop, the trio gave it a new lick of paint and turned it into a gallery displaying their various items and have found that they all compliment each other.“We have basically gone from a grease bucket to a one-stop shop for people's shopping needs,” said Mr Kennedy.“We all work well together because the idea is that we sell different things and we have got an agreement that we won't step on each other's toes.“For example, someone may come in and get a handbag from Julie and then decide while they are in here that they need to get a cover for their BlackBerry or iPhone.”The entrepreneurs have also enjoyed the benefits of lower rents and other overheads compared to those of Front Street and have been able to pass that on to the customer looking for a bargain in addition to having a bigger space than previously at the market.Mr Kennedy, who works for Government as a day job, got into the flash drive business three years ago and came up with the concept of the Bermuda flash drive - a device illustrated with a scene of the Island - and sells his wares at the craft market in Dockyard as well as in a number of stores in Hamilton.“Business has been steady,” he said. “It is a week before Christmas and it has been good.“A lot of people don't know that we are here, but word of mouth works wonders on the Island. It just takes time - if people want something they will find us.”By pooling their resources the trio have been able to realise their ambition of having their own store but Mr Kennedy believes that it will really come into its own in the summer when customers will be able to enjoy the water view and sunshine dockside.“It's a great little concept,” he said.“We have got a couple more people coming on board in 2011, including household accessories, men's clothing and children's clothing businesses, which helps to keep the rent down.“All three of us are success stories from the Rubber Tree and to do this has been a dream come true for all of us. It is not something we could have done on our own in this economic environment.”The Waterfront Gallery is open from Monday to Saturday between 11am and 5pm.For more information contact Gavin Kennedy on 799-8628, Julie Webb on 516-3192 or Janet Perinchief on 732-7921.