Five Bermudians have been promoted at One Communications to leadership positions that expand their responsibilities beyond the island.

The telecommunications firm said that it is fitting that they are all women, considering the March 8 recognition of International Women’s Day under the theme “Give to Gain”.

The company highlighted the growing regional influence of the local women within its international leadership ranks.

The appointments span key areas of the business including marketing, network operations, human resources, legal governance, customer operations and cross-market strategy.

Their impact involves shaping strategy and operations across multiple Caribbean markets, including Bermuda, the Cayman Islands, the US Virgin Islands and Guyana.

For Shira Jatto, regional director of marketing for Brava, the company’s business services brand, the opportunity to lead across markets has been both a personal milestone and a professional responsibility, the company said.

Her regional journey began last year as regional marketing director for the multiple island markets, where she helped align marketing strategies more closely with revenue performance and customer acquisition goals.

“By sharpening our campaign targeting and strengthening collaboration between marketing and commercial teams, we were able to drive measurable growth across key segments,” she said.

Ms Jatto also played a central role in the rebrand of the company’s operations in the US Virgin Islands to One Communications a project she said required “cultural alignment, customer reassurance and a clear articulation of value.”

On the technical side of the business, Tiffany Samuels now oversees regional network operations as International Network Control Manager. Her career with the company began as a summer intern. She now leads teams responsible for monitoring network performance and managing incident-response across multiple markets.

One of her early priorities was standardising operational processes across jurisdictions.

“Before the International Network Operations Centre, each market used different tools and escalation practices,” Ms Samuels explained. “Standardising monitoring and incident-response workflows has helped improve coordination and consistency across our teams.”

She said the opportunity to lead regionally has expanded her perspective.

“Managing a local team was once the extent of what I thought I could do,” she said. “Leading regionally has pushed me to trust my judgment and make decisions that affect people far beyond my immediate circle.”

Human resources strategy across the island markets now falls under Kendelle Webb, group director of human resources. In her regional role, Ms Webb focuses on aligning employee engagement initiatives and people-focused programmes across jurisdictions.

“One of the most meaningful achievements has been strengthening community and employee-focused initiatives across multiple markets,” she said. “By aligning people programmes with broader organisational goals, we’ve been able to improve employee engagement while creating positive ripple effects in the communities we serve.”

Ms Webb said leading regionally also requires balancing different workforce cultures and expectations.

“Leading beyond Bermuda allows me to bring the values and resilience shaped by my Bermudian identity to a broader stage,” she said. “At the same time, it challenges me to think more globally and ensure employees feel supported regardless of which market they are in.”

Kimberley Caines, director of legal, will provide legal oversight across the company’s island markets. Called to the Bar of England and Wales in 2010 and the Bermuda Bar in 2011, Ms Caines works with legal colleagues across jurisdictions to navigate varied regulatory environments.

“Stepping into a regional role has allowed me to see both the commonalities and the jurisdiction-specific nuances in our legal landscapes,” she said. “Sharing that knowledge across markets helps us deliver more consistent and practical solutions for the business.”

Ms Caines encourages young Bermudian women considering careers in law to embrace unfamiliar opportunities.

“Don’t shy away from stepping outside your comfort zone,” she said. “Some of the greatest professional growth happens when you take on new challenges.”

Customer operations across markets are also influenced by Bermudian leadership through the work of Shavonne Jeffries, senior voice of the customer manager, whose focus is on improving the customer journey through operational initiatives implemented across several markets.

“One initiative that significantly improved the customer experience was implementing a regional first-contact resolution operating model,” she said. “Standardising workflows reduced handoff delays, shortened service-delivery turnaround times and improved customer satisfaction.”

She said Bermuda’s environment has helped prepare her for regional collaboration.

“Growing up in a small but globally connected island teaches you to operate with range and adaptability,” she said. “Those qualities translate well when working across different markets and cultures.”

Together, One said, the five executives demonstrate the principle behind this year’s International Women’s Day theme, that when organisations invest in talent and opportunity, the gains extend beyond individuals to strengthen teams, businesses and communities.

One Communications added that the promotions send a clear message to the next generation of Bermudian women that their talents and ambitions cannot only contribute to international growth, but lead it.