Prepare to go soca crazy on August 20
The Bermuda summer typically brings respite after Cup Match, but when Nadanja Bailey got a call from his sister in Barbados, he knew he had to put on a show.
Turning over plans for his upcoming 40th birthday, the promoter originally thought he'd represent each one of four popular genres: reggae, soca, R&B and rap.
“My sister — it was her fault,” Mr Bailey said of the turn of events.
Nishanthi Bailey was in Barbados when she was blown away by Rupee's performance at the annual harvest festival.
“She went to Barbados last year to Crop Over and said he was the best performer out of everybody,” her brother said.
Final Destination: End of Summer Soca Jam will feature Nadia Batson and Rupee at the CedarBridge Academy court yard on Saturday.
“Rupee is one of two soca artists who have ever made it to the Billboard Top 40,” he said.
“Machel Montano who is the king of soca doesn't even have a song on the Billboard Top 40.
“[It] is the most acclaimed chart for a song to hit — for the soca genre that is a big deal.”
His company Image Entertainment will also bring down singer Nadia Batson.
The Trinidadian artist is also a hit in Barbados and used to sing with Caribbean pop/soca group Kes.
Mr Bailey, a comedian, will play host alongside local DJs Rusty G, #djflava and Juggling Jason with special guests performances by Bermuda Squad and Rated E.
“The original plan was to do a big show and call it Fortyfest and bring one person from each popular genre of music,” he told Lifestyle.
“When that didn't work out, we stuck with the soca show since soca is the new thing that's really kicking in Bermuda. It's the next big thing when it comes to people partying and having a nice time and freeing up enjoying life.
“And it's the last soca show for the summer, so we want people to come out and party and have a nice time.”
“Whether you like soca or not, it's kind of like the gombey beat,” he added.
“You might not like the Gombeys, but the beat will at least make you tap your foot.
“When she said Rupee it was a definite winner for me.”
Mr Bailey's first attempt failed, but Rupee was persuaded to cancel another job to come to the island.
The German-born Bajan last performed in Bermuda at SocaRama in 2005 and is known best for his hit songs Tempted to Touch and What Happens in de Party.
He and Vincentian artist Kevin Lyttle are the only two soca artists who have made the list.
The soca theme will carry through to the cuisine, with Caribbean food available at the venue.
“When Image Entertainment is doing an event, you know it's going to be worthwhile,” Mr Bailey promised.
“Nadia is the hottest female artist in Barbados right now and she also gives a fantastic show.”
•Final Destination: End of Summer Soca Jam, Saturday, August 20, CedarBridge Academy Courtyard. Gates open 8pm. Showtime 9pm. Admission $50; $60 at the gate; VIP $125. On sale at Rotisserie Grill, Stefanel and bdatix.bm