Digicel becomes a digital operator – The Royal Gazette | Bermuda News, Business, Sports, Events, & Community

Log In

Reset Password
BERMUDA | RSS

Digicel becomes a digital operator

Mail

Print

Tweet

New era: Digicel is now a “digital operator” (Image supplied)

Digicel has redefined itself as a digital operator. It sold call time minutes and data usage as a mobile operator, now it has evolved to become a vendor of “digital experiences”.

Oliver Coughlan, Digicel chief executive officer, Caribbean and Central America, said: “Today, we’re stepping into our future. As a mobile operator, we sold minutes and MBs, now, as a digital operator, we’re about delivering digital experiences. And we’re making that happen 1,440 minutes of each day. That’s all day, every day.”

To mark the occasion, Digicel said it was “delivering simply more through a suite of eight apps and a promise of powerful digital experiences”.

It said this means being always there, always on and always having something to offer customers, no matter what they are into, from sports, music, news, and local radio, to podcasts, messaging, marketplaces, and cloud storage.

Denis O’Brien, Digicel Group chairman, said: “This is the biggest thing we have done since our launch in Jamaica 19 years ago. Today we’re taking a massive step into our future and telling our customers that we will be with them 24 hours or 1,440 minutes of each day – that’s every minute of every day – and that we will always have an app and a digital experience to delight and engage them. That promise of a constant connection in turn makes for a far deeper, more impactful and more resonant relationship with our customers.”

In its first major move as a new digital operator it has created Digicel Prime Bundles. These feature all of Digicel’s suite of digital services (or apps) spanning D’Music for music, PlayGo for TV streaming, SportsMax for all things sport, BiP for advanced messaging, video and voice calling, gaming and marketplaces, LOOP for local and international news, GoLoud for radio stations and podcasts and Billo for cloud storage. There is also Digicel’s self-care destination, MyDigicel app.

Mr Coughlan said: “With our Digicel Prime Bundles, we‘re making sure our customers can enjoy more of the things they love, with even more data. Our Digicel Prime Bundles are unmatched in the market. Nothing else comes close. Whatever our customers are into, we have an app and a digital experience for them meaning they can do more, experience more, learn more, laugh more, make more, share more, listen more and play more together with Digicel. Our Digital Operator promise to customers is of simply more. Welcome to Digital at Digicel.”

Mail

Print

Tweet

You must be registered or signed-in to post comment or to vote.

Published October 20, 2020 at 5:15 pm (Updated October 20, 2020 at 5:15 pm)

Digicel becomes a digital operator

What you
Need to
Know
1. For a smooth experience with our commenting system we recommend that you use Internet Explorer 10 or higher, Firefox or Chrome Browsers. Additionally please clear both your browser's cache and cookies - How do I clear my cache and cookies?
2. Please respect the use of this community forum and its users.
3. Any poster that insults, threatens or verbally abuses another member, uses defamatory language, or deliberately disrupts discussions will be banned.
4. Users who violate the Terms of Service or any commenting rules will be banned.
5. Please stay on topic. "Trolling" to incite emotional responses and disrupt conversations will be deleted.
6. To understand further what is and isn't allowed and the actions we may take, please read our Terms of Service
7. To report breaches of the Terms of Service use the flag icon