Shiona Turini is a hit for HBO and Capital One
Shiona Turini continues stepping into the limelight and putting Bermuda in the spotlight.
She was the focus of the Money & Career section of Essence last week.
The top Bermudian fashion stylist is the costume designer on the HBO hit show Insecure. But she seems to get more press than some of the cast members.
Monday’s magazine article is headlined: 'Insecure' Costume Designer Shiona Turini Partners with Capital One to Make it Easier for Black Travelers to See the World.
The Royal Gazette reported in March that Ms Turini worked on Beyoncé’s Formation video, and was featured in The New York Times's T Magazine.
Then last year HBO recognised her star quality when it released The Craft featuring crew members, like her, whose contributions push the show to the edge.
There was Ms Turini sharing an understanding of how she put together wardrobes for the show to help the Insecure cast tell the story.
It went viral.
Bermuda was the focus of Essence in August when it splashed out in the travel section with “The Black Girl’s Guide To Bermuda”.
With an inviting picture of Cambridge Beaches, the article oozed Bermuda the good and Bermuda the naughty as it discussed the island’s July 1 return to the tourism world after a pandemic-forced shutdown.
More recently, Essence writer Jasmine Browley asked Ms Turini about the transaction she cemented with Capital One, promoting its Venture X card.
She said: “When I went freelance and started to consider brand partnerships, I was very intentional about who I aligned with.
“I wanted to know that I could grow with the company over time and didn’t want it to be a ‘one and done’ situation.
“Partnering with Capital One made sense because they care about their customers’ travel experience, and as someone who’s always on the go, I just love how they look out for us.
“I also loved that with the Venture X Card, you earn five times the miles on flights and hotels. That’s incredible and unlike anything else I’ve experienced with other card companies.
Ms Turini told Essence that travel was important to her because being exposed to other cultures, communities and experiences was valuable to personal growth and made people better versions of themselves.
“To immerse yourself in these experiences and step outside of your comfort zone is so valuable. I think about who I was, and how my life changed when I started to travel in a different way. I want everyone to go on that journey.”
Characteristic of how she is a virtual tourism ambassador for the island, a beach scene in one episode led to questions as to why one of the characters had sneakers on in the sand.
She was ready with the answer: “Well, in Bermuda, we do so much swimming off the rocks that most of the men are still on the beach in sneakers. I wanted to pull through an element of my home town in that episode.
“I also love to draw fashion inspiration from different age groups while I’m travelling – to see an older woman in Italy is a fabulous thing because they’re still getting dressed to see films or go to the markets. Or when in New Orleans, to see people on Sunday dressed for church, it’s incredible. I love it.”
But there were also some telling exchanges.
Essence: “As a native of Bermuda, did you grow up travelling? I know I would never want to leave if I was born there.”
Shiona Turini: “Well, although it’s beautiful you would want to leave because you’d start to feel a little stuck. I didn’t travel a lot internationally but I feel like my parents were really good at kind of saving money for great family trips.
“I learnt so much about travel through my mom. My mom didn’t have a tonne of money so she was really skilled at spotting a bargain. We were always the family that if the plane was like, can someone give up a seat and you’ll get a travel voucher, she’d raise her hand. We were great at making adventures even out of short trips.
“New York, for instance, was just a two-hour flight from Bermuda. Or we’d go to Florida which wasn’t very far at all from our home but we made some of the best memories.”
The article referenced a study from last year that concluded that Black Americans spent an estimated $109.4 billion on leisure travel, representing roughly 13.1 per cent of the US leisure travel market. Ms Turini said that although she travels for work, she also travels as a way to rejuvenate herself.
Shiona Turini is hailed not just as the busy LA-based fashionista and costume designer, but the “visionary behind Insecure’s most fierce looks”.