Advert warns of dangers of texting and driving – The Royal Gazette | Bermuda News, Business, Sports, Events, & Community

Log In

Reset Password
BERMUDA | RSS PODCAST

Advert warns of dangers of texting and driving

First Prev 1 2 3 Next Last

A hard-hitting road safety advertisement highlighting the dangers of texting and driving has been released.

A Piece of the Rock, as part of the Drive for Change campaign, produced the public safety advertisement which was filmed and directed by Bermudian film-maker Marq Rodriguez.

It features a mother driving while texting with her baby in the back seat of the car and the tragic consequences that follow.

The ad, sponsored by the Motor Insurance Fund, highlights the prevalence of texting and other forms of distracted driving in Bermuda.

Shari-Lynn Pringle, the campaign director for A Piece of the Rock, said: “We have been particularly alarmed by the usage of mobile phones while driving by parents accompanied by young children.”

According to the National Safety Council in the United States, mobile phone use while driving leads to 1.6 million crashes annually.

The council said that texting while driving was six times more likely to cause an accident than driving under the influence of alcohol.

A Piece for the Rock produced another road-safety advert last September aimed at creating road-safety awareness among 16 to 20-year-olds.

Both are available to view on A Piece of the Rock's Facebook, Instagram and YouTube pages and will be showing in cinemas and on local TV.

A Piece of the Rock along with the team that worked on the road safety advert.
One of the film's actors inspects a staged wreckage.

You must be Registered or to post comment or to vote.

Published March 29, 2019 at 9:00 am (Updated March 29, 2019 at 12:59 am)

Advert warns of dangers of texting and driving

What you
Need to
Know
1. For a smooth experience with our commenting system we recommend that you use Internet Explorer 10 or higher, Firefox or Chrome Browsers. Additionally please clear both your browser's cache and cookies - How do I clear my cache and cookies?
2. Please respect the use of this community forum and its users.
3. Any poster that insults, threatens or verbally abuses another member, uses defamatory language, or deliberately disrupts discussions will be banned.
4. Users who violate the Terms of Service or any commenting rules will be banned.
5. Please stay on topic. "Trolling" to incite emotional responses and disrupt conversations will be deleted.
6. To understand further what is and isn't allowed and the actions we may take, please read our Terms of Service
7. To report breaches of the Terms of Service use the flag icon