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Bacardi gives $100K to flood victims

Bacardi help: Ludmila Moura, 5, who was pulled out of her destroyed house by her father Marcelo Mourasits, sits on a mattress at a shelter for people displaced by landslides in Nova Friburgo, Brazil on Sunday, January 16. Mudslides caused by days of steady rain have killed at least 600 in the area and left residents still stranded in remote, stricken villages. (AP Photo/Felipe Dana)

Bermuda-based Bacardi Ltd. has donated $100,000 in immediate relief to aid victims of the floods that have devastated Australia and Brazil.The spirits company has given $50,000 to the Premier’s Disaster Relief Appeal fund to provide immediate emergency relief supplies and to aid recovery efforts after the Queensland floods which recently caused three quarters of the state to be declared a disaster zone.And it has also partnered with the Brazilian Red Cross, the local disaster relief arm for the International Red Cross, giving $50,000 to buy mattresses, pillows and bed linens for thousands who lost homes in the mountain region of Rio de Janeiro State. It has been called the largest natural disaster Brazil has experienced in the past 50 years.“Disaster relief assistance is part of the Bacardi Limited Philanthropy and Community Involvement mission to provide assistance to those in the communities where we live and work,” said Séamus McBride, CEO of Bacardi Ltd.“We wanted to help those affected by the torrential rain, mudslides and floods as quickly as possible. The Bacardi family, company and employees are very much saddened by the destruction in these two countries. We hope these donations will help address at least some of the basic needs.”Useful websites: www.bacardi.com, www.bermudaredcross.com