Breakaway boost? We’re already overcrowded
May 15, 2013
Bermuda has turned more than a page with the arrival of the cruise liner,
The Breakaway. The name may come from its size; it may come from the greatest danger the owners fear; but in Bermuda it especially underlines the breakaway from dependence on middle income US tourists in hotels to dependence on middle income US tourists in cruise ships.
The US turned a page when US workplaces moved to cheaper countries and the US tourist now needs a less expensive form of having a holiday. The hotels now have moved upscale to accommodate those who have more money to spend. Bermudians are breaking away from more expensive holidays too.
Some of those who criticise the expansion into cruise ships fail to realise that an unstable job situation in the US is a crucial factor in our tourist business. Advertising cannot wring water out of a dry towel.
Despite all this we should do all we can to keep upscale tourist business. This translates into having smaller cruise ships to keep the weekly tourist boom more conveniently manageable, and being more selective about our cruise ships. So many cruise lines now belong to one owner that this will not be easy, but we have to try. Remember how we used to be famous as a place for peaceful reflection and beauty. We are already overcrowded now. We cope as a result of maximum effort. Take off the excess pressure.