Dear Sir,

I have tried my best to be publicly supportive of the Bermuda Tourism Authority under the able leadership of Bill Hanbury and a host of talented and professional Bermudians.

In that regard, I would like to cite the remarkable, young and energetic Glenn Jones, who exhibits the best of what can be produced as a black Bermudian male who distinguishes himself in the area of selling our wonderful destination to the world.

He epitomises what can be achieved in our country, where too often the narrative is that young black men are marginalised when the truth is actually told that opportunities abound for those disciplined enough to pursue higher education.

The BTA is showing credible evidence of getting the job done by determined attrition, albeit not as quickly as some unreasonably demand. The irrational obsession with its compensation package for political advantage is counterproductive and self-defeating for our success.

It is unfortunate the level of jealousy that exists in our country on many levels. Professional services come at a premium everywhere in the world and Bermuda is no different. The good ship BDA is turning around and coming about, notwithstanding it is slow but effective.

It should create excitement and enthusiasm, and not negative naysayers who have every appearance of desiring to see the BTA fail, if it aides and abets the discrediting of the Government.

We are in a tough market endeavouring to sell a product that costs a great deal more than our competitors’. We have the challenge to convince them that we are worth every penny and then some.

The constant public bickering may make good political copy, but I believe it is bad for business in a world where information is viral. Our pettiness these days is not necessarily our own business.

Look, we have the goods that vacationers are willing to pay for, such as pristine beaches and clean roads with scenery unmatched by ocean views everywhere. They love our slower pace and British quaintness — just ask them and they will tell you. The recent America’s Cup regatta was a coup for us to bask in international attention and viewership.

Those that love golf are treated to the heavens of green rapture as they traverse our lovely manicured courses and they chase the little white balls of relaxation and challenge.

We must reclaim our brand of Bermudian friendliness and unsurpassed hospitality that were our hallmark for decades without the now necessary personality profile.

It is possible for us to win again with service and a smile. Our guests want to be informed about our Island and feel wanted, not treated as nuisances out on our streets when they are on rented mopeds.

Let’s get behind the stellar efforts of the BTA to revitalise tourism, which some still feel is dead in the water. I stoutly disagree.

The jobs that tourism can provide will go a long way to preventing foreclosures on homes and much needed government revenues for critical services and pensions.

Stop shooting ourselves in the foot with negative noise that hampers recovery. Mr Hanbury informs us there is only one work permit at the BTA — his. That is very is encouraging.

WAYNE B SCOTT