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Tucker on marketing mission in US

Minibus driver and self-appointed Bermuda ambassador Michal Tucker is headed on his own marketing trip to the US Northeast at the end of this month.

Mr Tucker said he will be part of a group of about four including taxi drivers who will travel from Virginia to Maine selling Bermuda.

He said the main aim of the two-week tour is to market Bermuda’s taxi and minibus services to travel agents, so they can get more business from the cruise ships in Dockyard.

Mr Tucker said he felt cruise operators were giving passengers the wrong information about cabbies and minibuses’ services and pricing.

Currently he said it’s estimated 80 percent of cruise passengers use the public buses, while 20 percent use the taxis and minibuses.

“After this last season, we are seeing that a lot of visitors were misinformed about local transport services, and other things, like restaurants, and stores’ opening hours,” he said. “We feel we want to try to reach out to people before they come to Bermuda. Passengers are being told on the ships we are overpriced. Government sells them all-day passes for buses but if you only use them once, to go to the beach and back it is cheaper to use us.”

He added: “We have a list of some 200 travel agents and a set quota of visiting 10 to 15 travel agents a day,” Mr Tucker said. “We plan to leave packages and brochures containing tourism information on Bermuda and its services.”

Mr Tucker used to live in Massachusetts and drive a tractor trailer for a living, so he is familiar with the route the group will be taking.

“We did approach the Department of Tourism about this, and they thought it was a great idea,” he said, adding he had hoped for financial support.

He said if any local merchants or businesses wanted to send information with them or help support the group they could get in touch with him via e-mail, affordable-ride[AT]hotmail.com.

Mr Tucker’s 12-seater Toyota minibus operates mainly along the No7 public bus route from Barnes Corner to Hamilton and from Dockyard along the South Shore, stopping on request and giving pre-arranged rides to locals and visitors alike.

Marketing push: Michal Tucker and Dorette Tucker, owners of Afforable Ride, a minibus service in the west end

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Published February 22, 2012 at 1:00 am (Updated February 22, 2012 at 7:49 am)

Tucker on marketing mission in US

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