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Terceiras take over two more gas stations

Two Pembroke gas stations have been taken over by the Terceira family.

The family already own the Terceira gas station on North Shore Road and the RUBIS Warwick gas station. They have now expanded to become the operators of the East Broadway and St John's Road gas stations.

Both gas stations belong to RUBIS Bermuda and were previously operated by HWP.

Brothers Teddy and Michael Terceira this week began implementing the changes they want to make at the two locations. They are drawing on their lengthy experience helping to run the family's long-established gas station business.

“We want to bring in many of the things that people want, such as making it more of a convenience store and trying to improve the layout inside and what is on offer, and also to run some specials,” said Teddy Terceira.

He has already identified things that could improve the number of customers visiting the gas station shops.

“They are missing a few things they should carry, like Digicel top-up cards and ice,” he said. “Right now it is all about the products and the layout. People will be seeing some cosmetic changes. The East Broadway site will see a lot of progress, and if we can improve the parking then we will be on to something.”

It was in October that the family were made aware of the opportunity to take over the running of the two locations from HWP.

“It was a good opportunity. We have the experience of running gas stations and my brother Michael and I are young and have the energy. We make a good team,” said Mr Terceira, 32.

There have been a few staff changes, with 14 full-time staff now at the two gas stations compared with 16 before. However, two new jobs at the Warwick site means the overall impact on full-time jobs across the expanded group is zero. Two additional part-time positions have been created.

“There's a lot of good staff in both locations,” said Mr Terceira.

The East Broadway and St John's Road gas stations will have a manager on the shop floor who will be there to communicate with customers.

At East Broadway the manager is Philip Rushe, while Clarika Hall is the manager at St John's Road.

Mr Terceira said that, while the St John's Road site is smaller it “has a lot of potential”.

And asked what makes a successful gas station, he answered: “Service, good staff, and paying attention to detail.”

Expansion: Teddy Terceira, pictured at the family's Warwick gas station. He and his brother Michael this week took over the operations of RUBIS Bermuda-owned East Broadway and St John's Road gas stations, which were previously run by HWP

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Published March 04, 2015 at 8:00 am (Updated March 03, 2015 at 7:45 pm)

Terceiras take over two more gas stations

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