A new children’s clothing store has injected a dose of Italian style to young fashion.

And Blukids is already cutting a dash with parents and youngsters with its up-to-the-minute design.

Co-owner Francesca Cacace — who has been working in her family’s retail businesses since she was a schoolgirl — said the store had been buzzing since it opened on Monday.

Ms Cacace, whose mother Yvonne runs Stefanel on Reid Street and nearby Mambo, added: “Most of the pieces are 100 per cent cotton and the prices are very reasonable.

“Everybody’s very excited, blown away, by the prices.”

She added: “It’s very trending stuff and people can find very classic basics to trendy outerwear. There’s also more formal things if they’re going to events or parties. It’s definitely a big range.”

The Blukids range covers boys and girls from birth up to 14 years.

And she said: “We have a lot more stuff still to come in come in before Christmas so there will be fresh, new pieces.”

Ms Cacace, 25, said she started helping out in Stefanel when she was around 13 and had also worked in the Iana children’s clothing store, also owned by the family, until it closed a few years ago.

She explained that Blukids had later taken over Iana.

Ms Cacace said: “That’s how we found out about Blukids — we were in talks with them and decided it was time to bring back a children’s shop.”

She added that the store, which has a staff of six, had a low-key opening in its location just inside the Reid Street entrance of the Washington Mall.

“People didn’t realise it was coming so it was a nice surprise. We had people who were just going to get coffee coming in. The general consensus was that Bermuda needs another children’s shop,” she said.

“I enjoy seeing that kind of reaction — it shows we’ve got it right. People love the style and they love the prices.

“There is definitely a market in Bermuda. Everyone is happy they don’t have to go away to find children’s clothes at a good price.

“We’ve had some people leave the store and come back with someone else.”

Store general manager Clinette Basden-Tucker, who worked in the upmarket lingerie chain Agent Provocateur in London and New York before returning to Bermuda, said: “I love the Blukids range.

“The quality is amazing and it’s soft — I’m very tactile, so that’s great.

“It’s European and I feel it brings a different feel to the Island.

“And the price point is for everyone — it’s definitely something Bermuda needs. People don’t feel they have to justify the expense.

“The opening was good and a lot of people thought it was great that we had something for boys as well.

“We’re shaking things up for children in Bermuda, put it that way.”