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‘Health optimisation’ business launches

Different approach: Clare Pemberton's business focuses on helping people to optimise their health

A new health business that studies heavy metal concentration in people’s bodies to help gauge their health has started in Bermuda.

Clare Pemberton has set up Life and Thrive after studying for two years at the Institute of Integrative Nutrition, which she says, is “at the forefront of a new movement of health optimisation rather than simply working on disease prevention”.

Mrs Pemberton said: “Life and Thrive will help people to strengthen the health of their cells deep within their body.

“This is done through vitamin, mineral and heavy metal testing, guided heavy metal cellular-level detoxes and knowledge and guidance on how to live in such a way for both optimal health and a great, thriving, life.”

She added that her business worked with a laboratory and a specialist nutritionist in the UK for its tests.

Mrs Pemberton added: “This is not about deprivation, but is about positive, permanent changes. People will not fail this programme.”

Originally an accountant, Mrs Pemberton said she first got interested in health deep within the cells of the body before she conceived her first child.

“The driving force for me was maximising the health of my child before he was even conceived,” she said. “The health of the individual starts before they are even conceived with the healthiest egg and sperm possible.

“Through this I have learnt the importance of health deep within your cells for all conditions and diseases and for the optimisation of your health.”

She retrained in 2016 and 2017 with the Institute of Integrative Nutrition.

“The new science and research is showing that better nutrition, improved sleep, reduced levels of stress and the detoxification of heavy metals and toxicity are dramatically improving people’s health deep within their bodies.

“This, in turn, can lead to less fatigue, brain fog and autoimmune conditions and better health and happiness now. This can have a profound reduction on the likelihood of getting some of the common, scary diseases as well as reducing the severity of ADHD [attention deficit hyperactivity disorder] and autism.”

Life and Thrive is based on the second floor of The Colonial Building, Gorham Road, Hamilton.

For more information, contact Clare Pemberton at clare@lifeandthrive.com, or call 705-3727, or go to the website, www.lifeandthrive.com