In the old song 99 Bottles of Beer on the Wall, you take one down and pass it around, and you have 98. But that old song may soon be obsolete thanks to a new company called ecoSpirits Bermuda.

Using their reusable, refillable bottling technology you could have 99 bottles on the wall for a very long time.

To this end, Goslings has announced a partnership between themselves, the Hamilton Princess & Beach Club and ecoSpirits Bermuda.

This week they began sending their rum to the Hamilton Princess in ecoSpirits Bermuda’s “ecoTotes”. And the plan is to expand the project to other hotels on the island very shortly.

“Goslings hopes to eliminate 91.3 per cent of their carbon footprint associated with their packaging and distribution,” a spokesman for the company said.

ecoSpirits is a global company based in Singapore. Every time a bar, restaurant or hotel completes a loop by sending an ecoTote to be washed and refilled, the firm conducts carbon-reducing work. For Bermuda, they will be removing a kilogram of waste from the ocean for each loop.

Roy Fellowes, of the Bermuda Gin Company, signed a licensed operator agreement with them last July, making Bermuda the first island to use ecoSpirits products.

Initially, the intention was to use the ecoTotes for his own gin products, but the idea grew.

“The more distributors we brought on board, the better for Bermuda,” Mr Fellowes said. “The Bermuda Gin Company saw opportunity to expand our business.”

But importing the necessary equipment — filling machines, ecoTotes, special washing machine, air compressor for filling — was a challenge.

“The logistics of moving things over the ocean was very difficult and very time-consuming,” Mr Fellowes said.

The Hamilton Princess was one of the first venues he approached about his plan to bring in environmentally friendly bottling equipment.

“Tim Morrison, the general manager, was very enthusiastic about the whole idea,” Mr Fellowes said. “It was an easy sell because they were all very interested in doing the right thing.”

To start with, the hotel will be offering the Bermuda Gin Company’s Pink House and White Roof gins and Goslings Black Seal Rum, amber rum and silver rum in the ecoTotes.

“This should resonate with hotel guests,” Mr Fellowes said.

He guessed the ecoTotes would probably stop the wastage of thousands of bottles.

“We brought in 500 ecoTotes,” Mr Fellowes said. “So far, we have filled 100 since we launched this week.”

To celebrate, the Hamilton Princess will be offering a sustainable version of the iconic Dark ‘n Stormy with Goslings Black Seal Rum and a sustainable Bermuda Gin & Tonic with White Roof Gin from Bermuda Gin Co, throughout May, June and July.

For each sustainable cocktail served, ecoSpirits, Goslings and Bermuda Gin Co will fund the removal of one kilogram of ocean waste from marine environments under the ecoSpirits Oceans Programme.

The collaboration is expected to remove up to two tonnes of ocean waste over the three-month launch period.

Moving forward, the Bermuda Gin Company is looking to make even more partnerships.

For more information e-mail info@bermudaginco.com.