Kim Lawrence has the stones for success
As befits the owner of a business called Zen Crystals Bda, Kim Lawrence was pretty chill after being voted Female Entrepreneur of the Year for the second time in three years.
“I have to be very relaxed – it’s important, it’s part of the brand,” she laughed.
The annual award, presented by Womb Bermuda – Women who Own and Manage Businesses – is based on a popular vote.
Ms Lawrence, who was among 40 nominees, was presented with the top prize during the Bermuda Economic Development Corporation’s fifth annual Women’s Entrepreneurship Day Conference.
She said she was “very honoured” to be chosen, adding: “I don’t do it full-time, I do it mainly on weekends and evenings. To know I have the support of so many behind me, means a lot.”
She said the business is known mainly thanks to testimony by its customers.
“I go to different vendor markets, and outside of that, it’s mainly word-of-mouth,” she said.
“I set up at home on Saturdays – that’s pretty much how we get noticed.
“We don’t do much advertising, so it’s definitely by the people.”
Ms Lawrence, who is a compliance analyst at the Bermuda Stock Exchange by day, added: “I have been told that the customer service I provide is of a good quality and the information I give to customers is appreciated.
“Many people reach out to me outside business hours to ask questions of me – and I answer them.
“I have a very good connection with the people who support the business.”
Ms Lawrence opened Zen Crystals Bda in 2017. It runs on the idea that different crystals have different energies that help with different issues.
Zen has close to 80 different types of crystals available; Ms Lawrence buys stones from around the world – the United States, India, China, Brazil and South Africa.
She sells through a WhatsApp catalogue, at vendor markets and from her own backyard on Chaingate Hill, Devonshire on Saturdays.
Ms Lawrence said: “It doesn’t feel like a second job, it’s something I enjoy doing.”