It's the newest eatery on the Island and it is slap-bang in the middle of the "town" of Collectors Hill.

That's how Rotisserie Grill co-owner Walter Simmons views the neighbourhood and that is why he has been pursuing the opportunity of opening a restaurant and take-away at the former site of Mr Chicken for over two years.

When Mr Chicken decided to relocate to Queen's Street in Hamilton, ready and waiting to take over the vacated premises on South Road were Mr. Simmons, his wife Emma and his brother Wilmont. Their latest business venture the Rotisserie Grill is now up and running.

From March to July the restaurant was redesigned and fitted out with equipment and fittings from the US and Italy. Although there are a few final fittings to be added, and the complement of staff is not quite full, the rotisserie opened four weeks ago and so far has been building up its customer base through word of mouth.

There are already regulars who visit a number of times each week to enjoy the wholesome comfort foods on offer.

Explaining the decision to open up a business at Collectors Hill, Mr. Simmons said: "We live up the hill and for the last two years I've been speaking to the Furberts (who run Mr Chicken) and told them I was interested in this spot.

"Collectors Hill should be a town, like St. George and Somerset. We refer to it as 'the town of Collectors Hill'. It has three restaurants, a pharmacy, gas station, grocery store and churches. I knew opening up here would be a viable concept."

It took four months to put everything together. By Design, who were responsible for the refurbishment of the Simmons' Bouchee (formerly Monty's) restaurant, in Hamilton, planned out the interior.

Mr. Simmons flew to New Jersey to source the business' ovens from Old Hickory, which provided original ovens at Boston Market.

Other equipment was sourced from Italy rather than opting for the quicker option of "cheap and cheerful" equipment from the East Coast, the result is a "wow" effect for customers entering the premises.

The ovens are not the only link to Boston. Mr. Simmons said: "The menu is based on the Boston Market concept with four main ingredients; chicken, ribs, fish and pot roast. And we have a daily special that changes every day. Fresh salads are tossed in front of the customer and there is 'grab and go' meals."

On the sign outside the motto reads: Real Food, Real Good, Real Fast.

A customer can be in and out with a takeaway meal made from genuine, fresh ingredients, within five minutes. Freshly mashed potatoes, fresh vegetables, macaroni and cheese, rice, corn bread, muffins, cookies and croissants that are all made on the premises can be found on the menu. There is coffee, juices, cheese cakes and a soon-to-be-installed soft serve ice cream machine.

Sitting down for a meal the service can be just as quick. In the first few weeks customers eating in would load up their plates and trays, cafeteria-style. But there is now a waiter on hand to take orders from customers seated at tables.

"We have regulars, including a couple who have been in five or six times already. They did not mind having to get their own food to begin with before we had a waiter. They know they can come here and get comfort food like mumma makes," said Mr. Simmons.

Another advantage of the Rotisserie Grill is the ample parking at the rear, the shared space can accommodate around 50 vehicles. It is intended to put decking at the front, under an awning, to allow some outside dining, and also to reconfigure the area to allow two kerbside pick-up parking slots which customers will be able to drive up to, having phoned in an order, and have their take-away brought out to them (there will be a facility for paying at the kerb - even with a plastic card).

And Mr. Simmons is keen to promote another concept that has fallen by the wayside over the years, and that is the sit-down family meal.

The rotisserie offers a family feast take-away package for four, five or six people.

"It will feed a family and more. The idea is to bring the family back to the table. We see Bermudians eating out now three or more times a week. Often both parents are working or they might have two jobs and they don't have time for a family meal together," said Mr. Simmons.

"We want to bring the family back to the table, so when mom or dad brings that meal back home they have a meal that requires the family to be at the table, it has plates and knives and forks and it needs to be dished out. It is not all individually packaged meals in styrofoam containers that everyone grabs their container and takes it away to eat in their own room. With the family meal everything has to be dished out so the family sits together."

The Rotisserie Grill is open from 8 a.m. for breakfast and serves lunch and dinner during the day before closing at 10 p.m. It is intended to extend the hours, possibly to 11 p.m. on weekdays and midnight on Fridays, once the business is fully staffed.