Monday. Edgar Dill, the company's manager of marketing and corporate affairs, said the card was aimed primarily at meeting a demand from cruise ship passengers and other tourists for an easy way to make international telephone calls.

Users will dial an toll-free "800'' number, then follow instructions to enter a code printed on their prepaid calling card. This feature allows customers to use the card on any telephone, public or residential. It may also help them bypass surcharges on international telephone calls at hotels depending on the rate structure in place. The cards are sold in denominations $10, $25, and $50 and can be used several times until the monetary value is spent.

The card will be widely available in retail stores, restaurants and bars. Mr.

Dill said the company's market research of vacationers showed there was a demand for a convenient calling card. The Bermuda Telephone Co. Ltd. also has a prepaid international calling card. It can only be used at most public pay telephones as the card must be first be inserted in a slot.

TeleBermuda International Ltd., which competes in the long distance telephone market with Cable & Wireless, is also set to launch a similar prepaid calling card. Company director Kenneth Spurling said the new product will be launched probably in October, when the fibre-optic undersea cable connection with the US is completed.

He expressed frustration that The Bermuda Telephone Co. Ltd.(BTC) is currently having problems offering TeleBermuda as an alternative operator on its public telephone service. Pay telephone users making international calls are connected directly to the Cable & Wireless service.

While BTC does not keep statistics on amount of of international calls made on public telephones, Mr. Spurling said he thought it would be an important source of revenue, especially during the tourist season when the cruise ships were in port.

"We are concerned,'' he said. "We would like a share of that business.'' A BTC spokeswoman said the company was working on solving the problem.

TeleBermuda plans on offering a long distance calling service at its Washington Mall office.

BOTTOM LINE UNDERGOES REVAMP NJ Bottom Line undergoes revamp The Bottom Line, a quarterly business magazine published by Crown Communications, has a new look. Managing editor Chris Gibbons said the magazine was revamped to coincide with the magazine's first issue as a quarterly.

Crown Communications is a division of The Royal Gazette newspaper. The Bottom Line has a new logo, a more vibrant layout style, and features opinion columns by a variety of regular contributors. The current issue has stories on the local construction industry, upcoming pension legislation, Centre Re's David Brown, Bermuda Telephone Co. Ltd.'s Lorraine Lyle, diversity management, and online investing.

Crown publishes 6,500 copies of the magazine, some of which will be available on British Airways first class and business class. The magazine will be available free in stores beginning on Friday. It competes with Bermudian Business, a quarterly magazine published by The Bermudian Publishing Co.

EXPANDING BUSINESS RELOCATE BUC Expanding businesses relocate Three local companies are shifting premises to expand their business. World Distributors Ltd., a cycle retail and repair shop, plans on relocating to the ground floor of the Bermuda Sun building on Victoria Street near the corner with Parliament Street. The company is currently located at Par-La-Ville Rd. along with Bermuda Tyre Co. Ltd.

Company managing director Bridan Matcham said the 450 sq. ft. of showroom space at the current site had become two small for the cycle shop. The Bermuda Sun building offers 2,200 sq. ft. of retail space. A workshop with an additional 2,800 sq. ft. of space will be located at the rear of the building.

The Bermuda Sun has moved its printing press from the ground floor to the Island Press building on Elliott Street. The Bermuda Sun and Island Press Ltd.

are jointly owned by a publicly-traded holding company.

World Distributors, owned by Elliott Trott, holds the Yamaha and Malaguti franchises on the Island. Bermuda Tyre, which is the agent for Goodyear and Cooper tires, will expand its business into the remaining space on Par-La-Ville Road.

Four Seasons Furniture Ltd., currently located in the front part of the ground floor of the Sun building, is moving across Parliament Street to take up the entire ground floor of the DeCouto and Dunstan building.

The move will allow the company to triple its current floor space. The company plans on offering more lines of furniture as well as other home products. The principal owners of the company are Pat Herrington and Kevin DeSilva.

NEW FEATURES FOR CREDIT CARD SERVICE BUC New features for credit card service Gibbons Financial Services has added new features to its Go Card. The credit card service charges nine percent interest on unpaid balances. Now the company will pay four percent annual interest, calculated monthly, on credit balances, giving customers the option of using the card for debit charges.

The card will compete with The Bank of N.T. Butterfield and Son Ltd. and The Bank of Bermuda Ltd. debit cards. Managing director James Gibbons said about 6,000 customers use the Go Card.

Customers will not have to pay any additional fees for getting or using the card. Card holders can also earn frequent flyer miles with Delta or American Airlines.

Gibbons Financial Services is the holding company for Gibbons Deposit Co., Go Card Ltd., and Gibbons Investment Management Ltd., which is in the process of being formed. The companies are located on the first floor of the Gibbons building on Reid St. and collectively have 15 employees.