The women’s clothing and accessory shop Daisy’s has closed its Front Street location, it was announced today.

Owner Dawn Zuill said the closure of the premises was in part because of the impact of the HSBC retail operation closure at Albuoy’s Point and extended roadworks on a neighbouring street. “Since we first opened for business in the Front Street location in 2009, we have seen foot traffic decrease substantially. Apart from the general impact of the recession, the area has also been affected by the move of HSBC's retail banking floor from Albuoy's Point to the old Trimingham’s premises, and also by staffing reductions by companies in the area,” she said.

“In the last four months the closure of Par-la-Ville Road to vehicle traffic has also had a severe affect on sales. We have been surveying foot traffic for several months and have determined that there is more activity in the Queen and Church Street area, and we can also take advantage of greatly reduced costs in our new space on the second floor of our children’s toy and clothing store, Daisy & Mac, which is in the Bermudiana Arcade.”

The store has announced that a clearance sale that was already underway will continue at Daisy & Mac.

Mrs Zuill said: “We intend to relaunch Daisy's in the near future.”