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IT specialist Edwin stars in Swiss marketing campaign

A Bermudian IT specialist has become a star in a marketing campaign for a Swiss province.

Edwin Bento, who is seconded to the Swiss subsidiary of Bermuda-based IT firm QuoVadis, was picked to feature in the ad campaign to promote the Canton of St Gallen as a centre of technology.

Mr Bento is seen in the local student quarter and entertainment district of the capital city, also named St Gallen — which is known as the “Bermuda Triangle” — or “Bermudareieck” — to locals.

The campaign — under the slogan “IT rockt!” (IT rocks!) — features a variety of IT workers in locations around the Canton.

The caption to the ad featuring Mr Bento translates as “I'm from Bermuda and I like to go out in the Triangle area of the city.”

Mr Bento said: “Working in Switzerland for QuoVadis has been a fantastic opportunity. I've worked on advanced digital certificate rollouts for some of QuoVadis' largest clients and I've enjoyed getting to know the homelands and culture of our European customers and colleagues.

“Plus, it's been fun being the actual Bermudian in the Bermudadreieck.”

St Gallen — founded and named after an Irish monk who lived there in the Middle Ages — is already home to Switzerland's top business school and has a thriving technology sector.

QuoVadis, founded in Bermuda in 1999, expanded into Europe in 2005 and how has 50 staff split between locations in Switzerland, Holland and the UK.

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Published October 18, 2013 at 9:00 am (Updated October 17, 2013 at 7:14 pm)

IT specialist Edwin stars in Swiss marketing campaign

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