Minister of Tourism Patrice Minors this morning unveiled the make-up of the 2011 Tourism Board.She said she hoped the diverse group, which includes hoteliers, entertainers and international business figures, will come up with strategies to revive the flagging industry.Board members include Government MP Randy Horton, entertainers Shine Hayward and Tony Brannon, hotelier Jonathan Crellin and global insurance chief Brian Duperreault.Today the Department of Statistics released a report outlining tourism's contribution to the Island's economy. Tourism accounted for $231 million to the Island's Gross Domestic Product last year, four percent of total GDP, just less than the 4.5 percent figure in 2008.The full board is:* Chairman Malcolm Butterfield, the managing director for KPMG Financial Advisory Services Limited, Bermuda.* Deputy chairman Jonathan Crellin, the general manager of Fairmont Hamilton Princess* Brian Duperreault, president and CEO of Marsh & McLennan Companies.* Shine Hayward, a respected music teacher, acclaimed saxophonist and a small business entrepreneur.* Kelly Francis, president and founder of Performance Solutions Limited.* Tony Brannon, a successful businessman, and a fervent supporter of Bermuda's tourism and local entertainment product.* Quinton Bean, a taxi owner and operator for many years.* Vincent Ingham, the CEO of Belco and Ascendant Group.* Randolph Horton MP and director of Learning for Fairmont Bermuda* Maxwell Burgess former Parliamentarian and local businessman.Ms Minors said: “The marrying together of these individuals is indicative of the seriousness of our Ministry's focus to ensure that the best opportunities are sought, developed and nurtured to sustain our tourism product.“These individuals understand Bermuda and what we have to offer. They each have the passion, drive and experience to further shape our product and I am confident that their service to Bermuda tourism will lead to great things.“So to the new members of the Tourism Board, let me reiterate that I am excited about your willingness to contribute your time and energy to improving our tourism product.“I see a wealth of opportunity and potential. Today's announcement is a testament of how serious I personally am about seeing Bermuda become the envied tourist destination of the world.“I am sure you will all agree with me that Bermuda is indeed a gem in the Atlantic and the challenges that we face as a tourist destination are not unique to us… instead I believe that they only serve as an opportunity for us to be chiseled into an even more brilliant jewel.”This afternoon Shadow Tourism Minister Cole Simons issued a statement welcoming the appointments."These are good, high-powered individuals and we expect high-powered results."Their first task should be to focus totally on the creation of a national tourism plan. Incredibly, the previous minister left Bermuda without one, despite being on the job for six years."Bermuda needs to revive our tourism industry – as a national priority. We can do it, but we have to be smart about how we go about it."We believe in Bermuda. We can get Tourism back on track. But we have to get smart and get to work. We hope the Minister's new Tourism Board can get be the catalyst for this."