A 30-second Public Service Announcement (PSA) about the nursing profession is set to air over the next six weeks.

The PSA is sponsored by Bermuda Hospitals Board (BHB), the Bermuda Nursing Association and the Department of Health and has been produced by local multi-media company Panatel.

"This has been a dream of ours for many years," said Kathy Ann Swan, director of nursing and allied health at BHB.

"Nursing administrators on the Island have been discussing various ways of promoting the nursing profession through the production of a video. Seeing it air on TV will be exciting for those of us who have brought this dream to fruition."

The project involved filming real Bermudian nurses in settings that showcased the various roles they play.

Encouraging students to pursue nursing was an aim of producing the PSA. Captured, as well, is the message that Bermuda needs more nurses.

"Nursing is a dynamic profession and nurses in Bermuda contribute to better outcomes in a variety of healthcare settings," said Gaylia Landy, chief nursing officer for the Department of Health .

She added: "Nursing also offers diverse opportunities both locally and globally."

President of the Bermuda Nurses Association Synda Perry said that everyone involved in the project was pleased with the finished product.

"Nurses make up the largest group of healthcare providers in Bermuda and around the world," she added.

"The PSA portrays nurses as highly skilled and experienced professionals and closes with a line reflecting the various faces of nursing: Many Roles, One Profession."