Milk cartons act as collection points for Japan disaster aid
Bermuda's two Japanese companies hope your small donations will make a big difference to the victims of devastated communities.
Tokio Millennium Re and MS Frontier Re want to help the millions of people in Japan who are struggling to find food and water after the massive earthquake and subsequent tsunami.
The two reinsurance companies were “more than happy” to team up to sponsor a milk carton collection fund which aims to give to those who need it most.
More than 200 of the specially designed milk cartons will be put in place to collect people's donations at stores, supermarkets and restaurants.
Tats Hoshina, CEO of Tokio Millennium, said: “Seeing all the footage from Japan, this is the very least we can do.
“This is our way of supporting those who have lost their homes. These people have lost everything.
“We would ask everyone for their pledges, every little helps.”
Redesigning milk cartons was the brainchild of Chris Carpol, technical assistant at Tokio Millennium, who raised money for Haiti in the same way.
Staff from both companies were yesterday busy assembling the milk cartons and delivering them across the Island.
Any funds raised in the collection, which continues until the end of April, will be matched by both Tokio Millennium Re and MS Frontier Re.
The fundraising effort is being run in conjunction with the Bermuda Red Cross and more than 30 companies have already offered to either make a donation or match the amount raised by the public. The business community is said to have “offered their assistance without hesitation”.
Mr Hoshina added that some Tokio Millennium staff from its Japan offices were still unaccounted for, while the daughter and granddaughter of one company member have been confirmed dead.
He said: “It's so saddening to see what has happened.
“It's a devastating incident. It's the largest ever earthquake to hit Japan and the fifth in recorded history. So many families and houses were lost in just one day.
“Everyone should do their bit to help.”