Limited choice of goods, high prices and rude sales staff were today cited as residents' primary complaints about shopping on the Island.Meanwhile consumers highlighted the convenience of local stores as the main appeal for buying items here.The findings of two surveys conducted by the Department of Consumer Affairs were announced in the Senate this morning by Economy, Trade and Industry Minister Kim Wilson.The 2010 surveys were carried out to determine consumer experience and knowledge of retail shopping in Bermuda, as well as concerns store owners and managers had about the industry.Consumer surveys had previously been conducted in 2001 and 2003; last year was the first time retailers were surveyed.Said Senator Wilson: “The Consumer Survey of 2010 recorded significant increases in customer satisfaction over the results of the 2003 survey. Three attributes the quality of goods (98 percent), the handling of returns (98 percent), and the frequency of sales (96 percent), nearly met customer expectation levels.“Careful examination of the data shows however that the rise in index scores was largely attributed to a downgrading of importance of the attribute by the consumer. In other words, consumers lowered their expectations in 2010 compared to 2003.”Ms Wilson continued: “When asked what they don't like about shopping in Bermuda, limited choices of goods was the main concern, followed by high prices, rude sales staff, unavailability of goods and poor quality items.”The majority of residents now shop online, with a total of $29 million spent in 2010, the Senator stated.* What do you think about shopping in Bermuda? E-mail news[AT]rg.bm.