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Bermuda could lead the region on live web cam broadcasts entrepreneur

Media entrepreneur Elmore Warren sees a new model for delivering an eye on the world using sophisticated web footage.

Seven years on from his collaboration with the German company Earth TV, which uses live broadcasts from cameras all over the globe, Mr Warren wants to use Bermuda as the launch pad for a new concept.

“This is where the world is going now,” the Fresh Creation founder told

The Royal Gazette.

“It’s all to a point where it’s not just about the technology any more — it’s about what’s driving the technology, and that’s content.

“If you don’t have the right format for your content, then you just end up with good technology, and realistically, that alone can’t make you much money. Earth TV is in a space now where it needs to be part of a creative side.”

Earth TV had one of its cameras running from Bermuda, but didn’t keep it.

Mr Warren said his ‘Bermuda 360’ concept was being mulled by Earth TV owner Nikolaus Lohmann — but that it hasn’t been easy selling the idea to the Bermuda Government.

He said he’s still debating approaching the present administration with the concept, which will work in a constant stream of information for users to select.

“These aren’t just web cameras,” he said. “You can get the weather, point of sales information and time lapses.

“The camera pans, zooms, tilts and does it 360 degrees. The whole thing about Earth TV is that it’s a specifically developed technology.

“This technology generates an assembly of the best shots on an hourly basis and then spits it back out. It can condense 24 hours in 90 seconds.”

The Munich-based company claims its images are seen by two billions viewers a day, whether online or on television.

A camera based on Bermuda’s Bostock Hill was set up in 2005 to give panoramic views of the Island. Mr Warren said the idea ultimately foundered after two years.

Mr Warren envisages the new concept growing into a Caribbean network, but said the reluctance of local backers had made it a tough sell.

“If you can’t get it started in your own country, it’s difficult taking it elsewhere,” he said.

He estimates the broadcasting cameras would cost roughly $90,000 for the first, and $50,000 for each camera thereafter, to deliver a year’s coverage.

Potential locations in Bermuda would be the City of Hamilton, Dockyard, the Peak in Zuill’s Park, Smiths, and St George’s.

“Putting a live underwater camera at Flatts inlet would take some research and development, but my goal is to eventually place one there,” Mr Warren said. “It would be amazing. Imagine what that would do for the Aquarium alone — people would be watching the eagle rays and manta rays coming through.”

He said his goal was to launch the ‘360’ concept in Bermuda, combining the live feeds with tourism-driven information, so that the Island could take the lead in exporting the model to island jurisdictions to the south.

However, Mr Warren confessed to feeling like a voice in the wilderness when it came to securing backing.

“Bermuda hasn’t been a place for ideas to flourish,” he said. “People with ideas don’t have the money, and that’s how it is all over the world, but I’ve found Bermuda very discouraging.”

Useful website: www.earthtv.com

A view west across Hamilton Harbour from Earth TV's local broadcasting camera. The concept failed to get local support - but entrepreneur Elmore Warren sees tourism potential in a new version, dubbed 'Bermuda 360'.

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Published April 29, 2013 at 9:00 am (Updated April 29, 2013 at 12:44 am)

Bermuda could lead the region on live web cam broadcasts entrepreneur

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