Bermuda needs to up its game for Y Generation
At 23-years-old, Daniel Woods is training Bermuda's beach and pool lifeguards, is a founding member of the anti-violence charity Live Free, and is in charge of throwing Bermuda's biggest parties, catering to the needs of more than 2,500 inebriated teenagers and 20-somethings.
Beginning as a party promoter selling tickets and handing out flyers for Level Nighclub, Mr Woods joined the spin-off party promotion company “Off-Level”, formed after the popular Front Street nightclub closed in 2011.
Most notably, Off-Level throw the “Wet n Wild” party held every year at Snorkel Park Beach, as well as multiple New Years events and other large-scale parties. Armed with business, leadership, marketing and party-promotion skills from Fanshawe College in London, Ontario, Mr Woods is already aiming to capitalise on his previous successes, and create a promotion company on-par
“We're looking to expand, to start doing general promotions for companies and the like,” said Mr Woods. “But we really want to get the Generation Y college students and 20-something demographic out more.
“The scene in Bermuda as a whole, I feel, needs to be elevated in order to really get on the level of some of the other Caribbean countries.
“People go to school away and they're experiencing these large scale events that Bermuda really hasn't started to embrace. For example, not too many people want to come to ‘Wet N Wild' and really plan on getting wet. There needs to be more of a let-loose culture.”
Mr Woods became involved with Off-Level after approaching Jerome Overbey, 28, who was then a co-owner and manager. Mr Overbey, now a police officer, gave Mr Woods his position in the company and from there, the sky has been the limit.
“His vision of starting an actual promotion company is great,” said Mr Overbey. “He has massive goals. He wants to show that Bermuda can get together and socialise in a fun and most importantly safe environment. He has pushed Off-Level from where we started it and is trying to throw parties like they do in the real world. It's more of a movement, rather than just a bunch of guys getting drunk.”
In-between throwing Bermuda's most popular events, Mr Woods has the full-time job of Aquatics Supervisor at the National Sports Centre, where he is tasked with training and assessing all of Bermuda's lifeguards. After graduating from Port Royal Primary School, he began swimming competitively for the Sharks swim-team while he was at Saltus, eventually leading him to a job with the Bermuda Lifeguarding Service.
“I went on to get my training as a Royal Life Saving Society trainer and assessor, training lifeguards for the beach,” said Mr Woods. “That led me to my current management role at the National Sports Centre where I am now a Red Cross certified trainer of lifeguards for pools and beaches.”
Meanwhile Mr Woods is also a co-founder of Live Free, which hosts an annual football tournament to raise funds for a scholarship fund in memory of his childhood friend, Jay Smith, who was murdered in May, 2011.
The tournament, which attracted 16 teams from across Bermuda this year, aims to raise money for a graduating Saltus student every year who embodies all the characteristics that made Jay Smith a friend to so many — a love of sport, a positive attitude, a good sense of humour and a kind heart.
“We want to keep his name alive,” said Mr Woods.