Businesses looking to sell America’s Cup-themed products have until the end of the month to apply to the local licensing programme.

Ten businesses have licensing agreements with the America’s Cup, selling a variety of branded products including Bermuda shorts, cedar pens, bags, a children’s book and a Christmas ornament.

“We are very happy with the licensees that we do have, as the products are diverse and have been performing well in Bermuda and overseas”, said Antonio Bertone, the America’s Cup Event Authority’s chief marketing officer. Unfortunately, we are not in a position to accept any more applicants after January 31 due to lead time and product development schedules, but we will follow through with applications submitted by that date.”

•For more information on the licensing programme visit www.americascup.com/en/join-us/3_AMERICAS-CUP-BUSINESS-CONNECT.html