More to Bermuda than ‘Triangle and shorts’
Bermuda has again made headlines in the British news.
A Daily Mail travel feature, which has been circulating in social media, aims to dispel commonly held myths about the Island.
Singled out for “offering a holiday experience [that is] in many ways quite different to the Caribbean,” the article also uses Bermuda's northerly location and British heritage to promote a holiday package to residents of the United Kingdom.
“There's lots more to Bermuda than a Triangle and shorts,” it reads, listing eight attractions offered at this destination, including sailing, cliff-diving and a “two-centre holiday option” that pairs Bermuda with a stay in New York.
The story also recommends snorkelling, eco tours, whale watching, “exciting” dining experiences and exploring the old Railway Trail.
Glenn Jones, director of public and stakeholder relations, said the article was not paid for by the Bermuda Tourism Authority.
“We suspect it is a result of the increased sales and marketing activity we have pushed into the UK market,” Mr Jones said, adding: “We've also seen recent coverage in The Telegraph and a series of posts from fashion blogger Julia Lundin.”
Ms Lundin was hired by the BTA last year to promote the Island using her fashion blog, julialundin.com.
Mr Jones said: “Our team is talking to British media at every possible opportunity and lately we've had a lot more to talk about including the America's Cup and new UK travel partner relationships with Virgin Holidays, Thomas Cook, Premier Holidays and Hayes & Jarvis.”
The advertised package is available through Virgin Holidays. Mr Jones told The Royal Gazette: “The consumer-facing two-centre holiday option, pairing Bermuda with a destination like New York City, is aligning the Island's easy access from North America while at the same time leveraging more airline options for travellers. As we know, direct travel from the UK is otherwise limited.”
The article goes on to say: “One of the distinctive things about Bermuda is that while other Commonwealth nations were quick to separate themselves from British rule, Bermuda has been happy to stay more closely linked to the UK.
“The Island has the honour of being the oldest and most populous remaining British Overseas Territory.”