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BTA to meet with ‘beach’ entrepreneurs

Horseshoe Bay (Photograph by Akil Simmons)

Bermuda Tourism Authority and the Bermuda Chamber of Commerce are hoping to meet with local entrepreneurs who want to learn more about the beach economy initative.

To that end, the two groups will host a free lunch next Monday (November 21) from 12.30pm to 1.30pm at the Chamber of Commerce.

Earlier this month, the BTA released part of its Beach Economy Vision which is designed to encourage and enhance amenities at the island’s main public beaches with the aim to create jobs in the process.

The plan was shared with the Ministry of Environment last spring and officials there will decide what aspects of it should be implemented and when.

The lunch and learning session will educate entrepreneurs on the general vision so that they have time to align their ideas with the overall strategy by next spring.

The BTA’s Director of Public and Stakeholder Relations Glenn Jones said: “Since making details of the Beach Economy Vision public, we’ve had a steady clip of phone calls and e-mails from people who want to learn more. We partnered with the Chamber of Commerce to put on a one-hour session that should give entrepreneurs the information they’re hungry for.”

About a year ago, the BTA formed an internal working group to consider enhancements to Bermuda’s beach economy. They were tasked with three primary objectives:

• create beach economy jobs

• increase visitor spending on public beaches

• improve the beach experience for visitors and locals

Mr Jones added: “In addition to the economic opportunities around amenities and experiences, the BTA’s work focuses on beach cleanliness, facilities maintenance and ancillary job opportunities like the ones that may emerge in the transport sector.”

Anyone interested in Monday’s session must pre-register online before 5.00pm on Friday. Space is available on a first come, first serve basis.

See attached PDF under “Related Media”.