Charity cash boost from RUBiS
Twelve charities have received a total of more than $32,000 through a competition launched by RUBiS Energy Bermuda.
According to a press release from the company, the Fuelling 4 a Cause concept was initiated to celebrate RUBiS's tenth anniversary of operations in Bermuda. Between September and November, RUBiS donated five cents per gallon of fuel sold to the charities, who were the finalists of a photo contest for the 2017 RUBiS Calendar.
Each customer making a fuel transaction was able to vote for their favourite charity, with the funds handed out based on the number of votes. Charities included were Bermuda Diabetes Association, Bermuda Olympic Association, Bermuda Red Cross, Bermuda Sloop Foundation, Bermuda Zoological Society, The Big Brothers Big Sisters of Bermuda, The Coalition for the Protection of Children, The Duke of Edinburgh International Bermuda, Scars, St John Ambulance, Warwick Academy and WindReach.
Graham Redford, managing director of RUBiS, stated: “It was fantastic that we could give back to the charitable organisations who contribute so much to our community through their services.”
Jermaine Simons, sales manager of RUBiS, said: “In addition to the five cents per gallon contribution, we provided the charities an incentive to earn further bonuses. These incentives were awarded to the organisations that most effectively used traditional and non-traditional media to boost awareness of the promotion and to get volunteers and supporters to vote for their organisation.”
The first bonus went to Warwick Academy for the most creative and effective use of mainstream media, which included having an article in The Royal Gazette's Young Observer.
The second bonus went to Duke of Edinburgh Awards for the best use of non-traditional media, which included social media posts and online video.