An icon of Bermuda fashion is set to be adopted in Guernsey in an effort to raise cancer awareness.

Starting next week, Male Uprising Guernsey is calling on men to don Bermuda shorts and long socks as part of their annual awareness campaign on the island, located in the English Channel.

And according to the group’s website, organisers are getting some support from Butterfield Bank, who in addition to sponsoring the event will be providing the first 250 participants with a free pair of Bermuda-style socks.

Richard Saunders, Butterfield Bank managing director, said: “As a Bermuda-based bank, this was a perfect fit for Butterfield to sponsor this Mug initiative.

“We will encourage our staff to get fully behind the week, wearing their Bermuda shorts and long socks to work. It will be nice to ditch suit trousers, whilst at the same time raising money for a worthy cause.”

Money raised from this year’s Bermuda Shorts Week will be spent on the purchase and installation of sun cream dispensers in schools.

Michael Richards, Mug council member, said: “With skin cancer rates being higher in the Channel Islands compared to the UK, Mug is determined to increase sun cream protection around the island. Educating the next generation now will ensure a healthier future for the island.”

According to the Mug Facebook page, staff at the Guernsey offices of Deloitte and Appleby were among those who wore their Bermuda best as part of last year’s fundraising event.