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Thrift store to change name

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A thrift store is to get a new identity after the opening of an international charity's shop with a similar name.

ReStore in Paget will change its name to ReStart by the end of the month to avoid confusion with the Habitat for Humanity ReStore outlet in Hamilton for new and lightly-used home furnishings.

But Mark Hall, the director of the Christian-based youth charity Word of Life, the owners of the used clothes shop, said everything else would remain the same.

He said: “The font's the same, the branding's the same, what we do is going to remain the same — we just want to change the name and remove the confusion.”

Mr Hall was speaking after Habitat for Humanity of Bermuda turned the former Bluck's of Bermuda dinnerware shop on Front Street into an outlet for new or lightly-used home furnishings to help support struggling mothers.

He said that Word of Life decided to change the name of its store, opened in February, after the arrival of the new store in June to avoid confusion among buyers.

Mr Hall added: “Some people thought because we were ‘ReStore' we were the clothing version of what they're doing, but it's two different organisations altogether.”

Habitat for Humanity of Bermuda was set up to help tackle a shortage of decent, affordable housing.

Mr Hall said that Habitat for Humanity had shops named ReStore overseas and believed the name would be fair game in Bermuda when the American-founded organisation opened their store in Bermuda.

Mr Hail said: “We went through every name in the book — we've tried everything.

“We tried a couple of other ones but they had associations, so we said ‘let's not go that route'. We had to find something that was clear and free of connotations.”

The Paget ReStore shop sells clothing, accessories and toys donated by the public.

The store closed in March because of Covid-19 safety regulations, but reopened in May with a four-week long sale at bargain-basement prices to help families who struggled over the coronavirus crisis.

Mr Hall said staff had already changed the branding on some of their items and hoped to have the sign on the building changed in the next few weeks.

He added: “Because of Covid-19, I guess we're really in our fourth month of operation, so it's easy to change our name just because we just started.”

Mr Hall added: “We still, however, are established in people's minds.

“We're looking at a mountain of donations that we are trying to get to the bottom of.

“We have been inundated and really just blessed with so much stuff. Bermudians how so much stuff to give — it's amazing.”

ReStore Thrift Shop, soon to be ReStart Thrift Shop, offers donated clothes, toys and accessories. (Photograph by Akil Simmons)
Mark Hall, the national director of Word of Life Bermuda, the charity that operates ReStore Thrift Shop. (Photograph by Akil Simmons)
A fresh start: the new name and logo of ReStore Thrift Shop, located in Paget. (Photograph supplied)

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Published July 15, 2020 at 12:03 pm (Updated July 15, 2020 at 12:03 pm)

Thrift store to change name

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