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Business consultants T&L Europraxis to head up $Tourism Plan

Minister of Business development and Tourism Wayne Furbert speaks at a press conference on the announcement of the National Tourism Plan service provider flanked by Malcolm Butterfield chairman of of the Board of Tourism, and Michelle Smith managing director of OBMI. (Photo by Mark Tatem)

The long-awaited National Tourism Plan will be developed by T&L Europraxis at a cost of $182,365, it was yesterday.Working with local partner OBM International, T&L Europraxis is expected to complete the plan by the end of April, said Tourism Minister Wayne Furbert. “But I’ve asked them to speed it up a bit”.“The objective of the plan is to develop a vision for Bermuda’s tourism industry for the next five to ten years,” Mr Furbert said.The plan will include an outline of the way forward to accomplish the Ministry of Business Development and Tourism’s goal of repositioning Bermuda in the global tourism market and to become a year round destination with the required product, services and marketing to support this goal.He said T&L has “extensive experience in 45 countries and has worked on similar plans in Belize, Manila and Morocco”.OBMI’s role is as local coordinator, said its Managing Director Michele Smith. Ms Smith said that her firm has partnered with T&L on similar projects in Dominican Republic, Canary Islands and Oman.T&L provides a “customised approach with collaborative efforts towards tourism products and destination developments,” she added.T&L Europraxis is a division Barcelona based Europraxis Consulting, a strategic business consulting firm with offices in Europe and Latin America. It is owned by the Indra Group, a company listed on the Madrid Stock Exchange.