Island gets shirty over Wells
Supporters of Nahki Wells can now proudly sport their allegiance after two young Bermudians secured sole distribution rights to sell the Huddersfield striker's jersey in Bermuda.
Launched by Off-Level Promotions co-owner Daniel Woods and BermyBids.com founder Dominique Nanette, Wells21.bm offers residents the choice of home or away kits at $100 for adult sizes, and $90 for children.
Lifelong friends, Woods and Nanette stumbled onto the idea last year during a late night of playing the EA Sports football video game Fifa.
“We figured someone had already done it,” Woods said. “Both of us share the same entrepreneurial spirit, and after a very late night we started to look into it to see if there's anywhere bringing them in. We didn't see anywhere, and so eventually we just decided to reach out to Huddersfield Town.”
After exchanging a few e-mails and phone calls with the Huddersfield Megastore, they received confirmation that they would have the sole distribution rights to Nahki Wells jerseys in Bermuda, and not a moment too soon.
“They were really excited and they had actually gotten the same request probably a week after we had asked,” Woods said. “But they wanted to stay true to their word since we made contact first.
“When we talked about it we said that there's no way we would be the first in touch with them, but we tried it. I got through [to Huddersfield Megastore director Sean Jarvis] and pitched him the idea and he got right into it.”
If “everyone is a Huddersfield fan” — as the former Dandy Town striker noted himself in January — the enterprise could prove a significant commercial success. But Woods and Nanette said that they hoped that in selling the shirts, they might provide Bermudians with some inspiration as well.
“It's very exciting and I want to see the community itself be inspired when it comes to football and positive outlets like Nahki,” Nanette said. “I want to see children wanting to be Nahki Wells. I think that would be good for Bermuda.”
Woods said that with a background in marketing, he could give Wells the promotional push on the Island previous local football talent has missed.
“He's getting the credit now that he deserves, because obviously it's very tough for Bermudian footballers to make it to the level he's at right now. When Shaun Goater was at that level, I don't feel there was a big enough commotion, nobody made a big deal about it. We both know Nahki personally and we just decided to take off with the idea.
“I'm from Bermuda, and if I'm choosing between a Nahki Wells jersey and a Spain jersey, I know which one I'm leaning toward. And that's one of our selling points.
“This is home-grown talent that needs to be supported, and the more jerseys that get sold, the more influence I guess it has on the next generation. Kids can see the jerseys and say: ‘Nahki made it.' Hopefully the next kid coming up will want people buying his jersey.”