Love Festival cancelled, Music Festival under review
The Bermuda Love Festival has been cancelled this year and the future of the Music Festival is also under review, it emerged today.
Former Premier and Tourism Minister Ewart Brown started the Love Festival, held over Valentine's Day weekend. The last event cost the taxpayer about $150,000 and brought in less than 100 tourists.
Dr Brown maintained that the advertorials and exposure generated from the weekend in magazines such as the Robb Report outweighed the cost of the event.
The Bermuda Music Festival has long been popular with locals but has not attracted many guests in recent years and this year was scaled down to give it a more “intimate” feel. Government provided an $800,000 sponsorship fee under a new funding format that differed from previous years.
In 2009 the Department of Tourism spent $1.9 million on the festival, recouping $900,000 from ticket sales. Tourism officials said 383 tourists came to the Island for the event. In 2008 the event cost taxpayers $3 million to stage and attracted 1,500 visitors.
A spokeswoman for Tourism did not give a reason for the cancellation, but said more information would be provided later today. She also confirmed the Department of Tourism's other major event weekend was “under review”.
Tourism Minister Patrice Minors is expected to expand on the issue later today.