A team of Bermudian Tourism representatives took to Toronto in an effort to raise interest in the Island.

The group, led by Minister of Business Development and Tourism Patrice Minors, spent three days meeting with travel agents, planners and members of the Canadian media.

The group also included representatives from several local hotels, including the Elbow Beach Resort, Grotto Bay Beach Resort, Newstead, Fairmont and Rosewood Tucker’s Point.

Ms Minors said that the Canadian market has grown this year, with 15,496 air arrivals in the first six months.

“We want to continue to build on that success,” Ms Minors said. “Canada’s economy is a particularly strong one, making it an excellent market for growth both now and in the future.”

The tourism blitz began last Tuesday with a trade show-style event and lunch with meeting planners.

Yesterday, a luncheon was held for key members of the Canadian media, including

The Globe and Mail, Toronto Sun and

Toronto Star.

A spokeswoman for the ministry said in total, the team will meet with more than 250 travel agents and meeting planners, as well as more than 25 media outlets.