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Bermuda to be highlighted in online campaign

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Online travel company Orbitz Worldwide and the Bermuda Tourism Authority have teamed up for an online video series promoting the Island.

The “Orbitz Originals: Bermuda — Proper Fun” series, viewable at Orbitz.com/Bermuda, will consist of seven videos co-hosted by award-winning travel experts Richard Bangs and Lisa Ellen Niver.

Together with hotel discounts of up to 20 per cent and flight/hotel package savings, the series is hoped to inspire more visitors to travel to Bermuda.

Videos in the series will provide would-be visitors with an overview of the Islands various amenities, sights, resorts and dining opportunities.

Victoria Isley, chief sales and marketing officer at the Bermuda Tourism Authority, said: “Short of visiting the island, there’s no better way to showcase Bermuda’s brilliance than video storytelling. Orbitz Originals brings the beauty and experience of Bermuda to a new generation of travellers — and the videos are designed to inspire them to make their next trip to the island.

“As a trusted media partner and travel brand, Orbitz can also assist in the booking of those trips. From cliff jumping at Admiralty House Park and shopping the styles of the City of Hamilton to sipping a Rum Swizzle at the Swizzle Inn and enjoying a bite of the famous Art Mel’s Spicy Dicy fish sandwich, the options for having ‘Proper Fun’ in Bermuda are endless.”

The video series will be the eleventh instalment of the Orbitz Originals series, which has previously highlighted Cancun, New York and Puerto Rico among other destinations. Past instalments have been viewed more than 1.2 million times and, according to a statement, bookings to the destinations have seen double-digit growth over the duration of the campaigns.

Josh Winkler, Orbitz Worldwide vice-president of partner marketing, said: “We want each new edition of the ‘Orbitz Originals’ series to really capture the destination and use video to provide a unique perspective and inspire travellers to visit.

“In the case of Bermuda, Richard and Lisa combine their travel expertise to provide a fun look at this popular destination and give travellers a real sense of life on the island.”