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Bermuda to feature on cover of Condé Nast

Next month's cover of Condé Nast Traveler

Bermuda is set to be highlighted on the cover of the February issue of international travel magazine Condé Nast Traveler.

The issue — known as the Romance Issue — is expected to land on North American newsstands in the next few days and could reach a print audience of 3.5 million readers internationally. The magazine’s website, meanwhile, receives 2.6 million unique visitors every month.

The cover story for the magazine, “Visiting Bermuda on the Eve of Major Developments” by Lindsay Talbot, remarks on the Island’s unique fashion sense and personality while noting the looming 2017 America’s Cup.

In the article, Ms Talbot details her experiences staying at the Coral Beach & Tennis Club, noting that she and her family are repeat visitors to the Island.

“Yes, this 21-mile oasis on the same latitude as Shanghai and Charleston — discovered by Juan de Bermudez, a Spaniard, but under British rule since 1612 — is a time warp of English gentility that has long seemed impervious to change,” she writes.

“Men, who could either be just off the links of the Mid Ocean Club or heading into the office, stroll through the narrow streets of Hamilton, the capital, wearing pastel shorts and knee-high socks. Along Front Street are rows of colourful little stores — from the Irish Linen Shop, with its bright-yellow wooden shutters, to the sky-blue headquarters of Gosling Brothers Ltd, the rum manufacturer that invented the Dark ’n’ Stormy.

“The English Sports Shop sells kaleidoscopic stacks of madras shirts, neckties, and, of course, Bermuda shorts and knee socks in shades as bright as the island itself.”

However, Ms Talbot also expresses some concern that the Island could lose some of its charm with the coming hotel developments and redevelopments, saying: “There are only a few places left in this world that you can return to, again and again, and still find unchanged — Bermuda has long been one of them.”

Victoria Isley, the Bermuda Tourism Authority (BTA) chief sales and marketing officer, said: “Earned media like this cover story in Condé Nast Traveler is a big victory in our strategy to get consumers dreaming about Bermuda.

“The cover of Condé Nast is literally a priceless placement — highly coveted, can’t be bought. To earn this kind of coverage documenting the next chapter in Bermuda’s tourism story from a pre-eminent publication like Condé Nast is a testament to the positive direction Bermuda is heading. That the writer has such a personal history with the island and represents the next generation of travellers to Bermuda is a real bonus.”

The BTA noted that the Island has been featured in numerous other publications in recent months, including the New York Times, Travel+Leisure, BusinessWeek, Men’s Journal, USA Today and TravelChannel.com. The Authority also recently hosted Triathlete Magazine for a multi-page spread in the magazine’s annual swimsuit issue, expected to reach newsstands in July.

“Ms Talbot has highlighted what our members and guests love most about Bermuda and about the property — the history, and the elegant, easy comfort,” said Nik Bhola, the general manager of Coral Beach. “We are committed to staying true to that philosophy, even as we upgrade and renovate.”